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Buzz Marketing for Technology

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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Poor Text and Visuals.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable.

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics. By not limiting the response to a specific type, not only are you losing relevancy, but you are opening a can of worms for a hashtag hijacking. Be realistic.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals? Share this on Facebook.

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Work Literacy

Buzz Marketing for Technology

Sponsored by Work Literacy and the eLearning Guild, from September 29 through November 7, 2008, this network will be THE place for you to learn about Web 2.0 and how social media tools can be used by learning professionals. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook.

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The Bamboo Project Blog

Buzz Marketing for Technology

As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. One of the big questions Im frequently asked about using social media is whether or not the tools "work." RANT ALERT! ) But Do They Work?

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

Either copy this feed address and paste it into your news reader software or click the relevant one-click subscription button: Feed URL: One click: Close. the social webâ??has RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but s a social not a technological development.

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