Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

OCTOBER 11, 2022

Customers will likely provide positive feedback if they feel their interaction with your product or service was enjoyable and valuable. Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 202

Social Media Promotion Creativity Media 202

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. There are more than 1.86

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Webbiquity

MARCH 31, 2022

Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement.

Social Media 65

Social Media Media Blogger Demographics 65

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. Like other social media sites, LinkedIn attracts professionals from various industries.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Webbiquity

JANUARY 20, 2021

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Ideally, you want to find a balance between personalized marketing and relevant law compliance. Interactions by similar users. Interactions by similar users. Time of day. Device use.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. It comes with many interactive elements like polls, question boxes, stickers and links.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

The Marketing Blender

DECEMBER 13, 2022

The 4 essentials of social media marketing for businesses. Having a strong presence on social media is more important than ever. While it may seem intimidating at first, once you understand the basics of social media marketing, you’ll be able to make the most of the various platforms for your business.

Social Media 97

Social Media Social Marketing Planning Media 97

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). An effective employee advocacy program requires careful planning and execution.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. This could be via your social media channels, website, in-store, during events or with your customer care team. At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Marketing Insider Group

MARCH 18, 2020

However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Use Social Media the Right Way.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. It just requires some well-thought-out planning and a little bit of extra elbow grease.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. The old saying “content is king” is still relevant today. Through promoting interaction with your brand and product. Must Read: Top 7 Advantages of B2B Marketing Plan.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. It assists in processing big data efficiently to identify relevant data points for predictive analysis. Enter AI analytics.

Analytics 113

Analytics Enterprise Management Work Management Business 113

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. These are good place to start building out your plan. Our social media marketing guide will get you going on that front. How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. These are good place to start building out your plan. Our social media marketing guide will get you going on that front. How do they use these channels?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Scoop.it

APRIL 13, 2023

” In other words, YouTube has become a neural network considering user behaviors to rank videos in search results. ” <insert video here: [link] > YouTube algorithms are constantly changing, and they have nothing in common with those of Facebook or Instagram. Do you plan to sell products or services via YouTube?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Valasys

FEBRUARY 10, 2023

Strategically planned and performed content has the power to entice customers to your company’s website. Content marketing is vital for SEO Social media marketing Many crucial components fall into each of these sections. Moreover, they will be more willing to interact with your business if it is of a better caliber.

Planning 99

Planning Content Marketing Advertising Agencies Paid Search Agency 99

Sprout Social

MAY 14, 2020

Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. What is social media engagement?

Social Media 144

Social Media Media Click Rate Ideal Customer Profiles 144

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. Some fail to understand the value of investing in social; others just don’t know how to use it or where to start. What are your top techniques for getting brands to stand out from the noise on social media?

Social Media 127

Social Media Media Youtube Communities 127

PureB2B

AUGUST 25, 2021

Table of Contents The Basic Principles of Social Selling The Traditional Sales Model vs. Social Selling Social Selling is the New Sales Model The Philosophy of Social Selling Before You Begin, Define Your Approach In Conclusion. The Basic Principles of Social Selling.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118