DiscoverOrg

APRIL 25, 2017

To buyers, these types of interactions may seem serendipitous, but timing sales and marketing interactions requires foresight. It’s like having to pay people for positive Amazon reviews on your self-published book, or Liking your own Facebook post: It’s a dirty little secret that you don’t mention in polite company.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

JANUARY 2, 2019

We don’t mind ads in our Facebook feed or Spotify playlist – as long as they’re for the same cute boots we were browsing on Instagram. Customer engagement data is extremely valuable; it tells a story about how your customers specifically interact with your product, completing a feedback loop. B2B big data wasn’t quite there.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. One client may prefer email-only interactions, while others check Twitter, or live on LinkedIn. For B2C and service-oriented sellers, it might be Facebook first.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. One client may prefer email-only interactions, while others check Twitter, or live on LinkedIn. For B2C and service-oriented sellers, it might be Facebook first.

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120