Digital B2B Marketing

OCTOBER 18, 2011

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. A New Interaction Layer Rather than tweet buttons and comment boxes on each page, sharing and commenting will be integrated into browsers or OSs.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

APRIL 28, 2011

THECOOLIST : Facebook is completely dominate. Consider not just where they are, but where you have the opportunity to interact. Take a quick look at the very different sharing patterns of the three sites below. Mashable : Twitter is huge, LinkedIn isn’t even included.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

JULY 28, 2011

It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. In the meantime, correlations and interactions between channels can begin to be assessed. If you can't track social, you need to try harder. July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. The Challenge.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

OCTOBER 17, 2016

When we start incorporating data from beyond just interactions with our own content, we get a little bit broader view, and our marketing can be measurably improved. Score companies, not individuals. If you are promoting a simple transactional purpose, this may not help you.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

DECEMBER 6, 2012

It will arrive when consumers least expect it, when their attention is focused for the content or interaction they expect. From Facebook to DMPs, CRM Retargeting , personalization and new data sources, every interruption will become more noticeable, more relevant and more targeted than the last.

Internet Marketing 100

Internet Marketing Twitter Marketing & Strategy Facebook 100

Digital B2B Marketing

JULY 1, 2013

Cost per click or interaction has become the norm in the social advertising space. Unlike Twitter, which bills for every interaction (follow, reply, retweet, etc) of a Sponsored Tweet, LinkedIn is focusing on a pure CPC on the shared link. Fills the Mobile Gap. Available On a CPC Basis. Viral Reach and Engagement is Free.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100