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Biznology

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. billion. (

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Are you missing these Facebook features for marketers?

Biznology

Facebook has been every marketer’s friend for many years now. There are many ways to reach your audiences through Facebook; some features you may know about and some you may not. Since there are so many nuances about Facebook advertising it is always good to brush up on techniques and study all the available features.

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Periscope Up: Is Live Interactive TV (Finally) Here?

Biznology

Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. Google+ Hangouts on Air and Twitch TV are probably the closest we’ve gotten to real-time interactive TV. The execution of interactivity on these services is a bit clunky. I’ll wager yes.

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How to improve your company’s Facebook page

Biznology

1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Don’t Waste Space.

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6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

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How to Improve your e-Commerce Performance using Social Media

Biznology

For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. Remember that the key to using any social media platform is to adequately interact with your audience. For instance, interact with them in the comment section as much as possible.

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Going Digital in a Pandemic: The Data Tells the Story

Biznology

Data set #1: Facebook published its latest State of Small Business Report , which was extra interesting because it serves as a good snapshot of how the COVID-19 pandemic impacted small and mid-sized businesses. If you are not familiar with this report, it’s an international survey that Facebook does regularly. Let’s dive in.