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B2B Memes
APRIL 12, 2011
In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. I haven’t seen much improvement in the intervening 18 months—until today.
B2B Memes
SEPTEMBER 22, 2010
Today, audiences are in charge and they want direct access to, and interaction with, journalists.”. Your latest tweet and comment on Facebook and most recent blog post? Every interaction, every assignment is a chance to make a change, a chance to delight or surprise or to touch someone.”. What Would Google Do? , by Jeff Jarvis.
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B2B Memes
OCTOBER 8, 2010
In the social-media era, people expect to interact with editors and journalists in a variety of media. To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post? Every interaction, every assignment is a chance to make a change, a chance to delight or surprise or to touch someone.&#
B2B Memes
AUGUST 9, 2012
The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? In the analog era, says Joel, writers didn’t have this problem.
B2B Memes
AUGUST 9, 2012
The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? In the analog era, says Joel, writers didn’t have this problem.
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