B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. Our client had a decent Facebook page, but there were two or three duplicate pages for the organization. Facebook’s philosophy is if you are a fan you can set up a page.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

MARCH 8, 2012

She points to Facebook’s Mark Zuckerberg’s likeability and GE’s CMO Beth Comstock’s attribution of GE’s likeability to the legacy created by Thomas Edison, “a genius renowned for his ‘common touch.’” Once they’ve landed on your home page, is there a way for them to interact?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

OCTOBER 18, 2010

Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. Social media is not a panacea , but it is essential to B2B marketing success. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. Social media is not a panacea , but it is essential to B2B marketing success. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

JULY 8, 2015

Some suggest that this is just as well, as Top Contributor was based on volume of posts, not quality or interaction. The same thing happened in the early days of Facebook Pages for business – some built a huge following and lost the ability to easily reach followers when Facebook made changes.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

DECEMBER 13, 2012

So give them what they want: videos, graphical eBooks or infographics that add value in a dynamic, interactive and colorful way. Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100