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Digital Advertising Terms and Jargon Every Marketer Should Know

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FEBRUARY 26, 2024

These ad units can include static graphics, videos, and/or interactive rich media, and are displayed as long “banners” on web pages or in applications. Each time an ad has been served, regardless of whether the user has actually seen or interacted with the ad in any way, counts as one impression. What is an Ad Click?

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