The Point
APRIL 26, 2018
In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. HS) How do you define Intent Data to a layman? (CC) But is that real? What’s changed? (CC)
Biznology
JANUARY 22, 2018
And help each person during every use, which attracts frequent users. These include digital-first companies like Amazon , Google, Facebook , eBay , Netflix , Salesforce , Uber , and many more. Make the problem a trigger that calls a personalized, instant solution. Second, do exponential growth, not linear growth. Like this post?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Rev
MAY 21, 2018
What Google, Facebook, and B2B Media Companies Don’t Want You to Know. When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? Intent Data Is Nothing New.
Webbiquity
OCTOBER 9, 2018
Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.
PureB2B
MAY 30, 2022
[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.
ANNUITAS
NOVEMBER 18, 2020
But the real question posed is whether or not these platforms were originally conceived of with manipulative intent. Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? I’ve written dissertations on the value of “database marketing” and “personalization”.
Content4Demand
NOVEMBER 5, 2021
We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.
Expert insights. Personalized for you.
209 
Let's personalize your content