Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. In marketing, intent is the name of the game.

Intent 100

Intent Account Based Marketing Bombora Intent Signal 100

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Martech

JUNE 22, 2022

Facebook must build a new ad system that will ensure housing ads are delivered to a more equitable mix of people. On the same day as the Facebook settlement, a coalition of major brands, the IAB and the Ad Council announced a plan to address the issue. They can also scale up intentional discrimination. Technology can’t fix this.

Facebook 106

Facebook Lead Ranking Paid Search Agency Act-On 106

Brightedge

SEPTEMBER 27, 2022

Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. However, many companies adopt a faulty approach when it comes to understanding intent. This post outlines practical steps for understanding and leveraging searcher intent.

Intent 59

Intent SEO Lead Ranking Top of Funnel 59

Liveintent

MAY 24, 2021

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. We’re actually here to say that if Facebook works for you, you should keep engaging your audiences on Facebook. Why Facebook shouldn’t be the only channel on your media plan.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? Lookalikes.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

Biznology

JULY 25, 2017

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. They keep it through thick and thin until — and only until — you manually scrape (rescrape) the original source page via a URL using the Facebook Sharing Debugger. I am and you can be, too! First post!

Facebook 175

Facebook Tools Content Marketing Content 175

Metadata

MAY 5, 2021

Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This past year, we made Facebook a priority, and it’s been one of our best-performing channels. Step #1: Reach the right people on Facebook. Why so few? But there is a way.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Optinmonster

MAY 22, 2020

If so, you need to leverage the power of mobile exit-intent popups. With mobile exit-intent popups, you can engage, recapture, and convert mobile visitors as they’re trying to leave your site forever. That’s why we’re going to teach you how to create a mobile exit-intent campaign. Does Mobile Exit Intent Work?

Intent 96

Intent Trigger Marketing Mobile Marketing Advertising Mediums 96

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Unbounce

MAY 5, 2020

Fortunately, there’s an advertising tool that lets you use the customer data you already have to find more high-converting prospects: Facebook lookalike audiences. What’s a Facebook Lookalike Audience? It’s as simple as telling Facebook who’s already bought something from you or interacted with you positively.

Facebook 145

Facebook Landing Pages Paid Search Agency Ad Exchange 145

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. The history of Facebook hashtags.

Facebook 98

Facebook Practices Best Practices Privacy 98

Webbiquity

FEBRUARY 6, 2024

Match Image Content to Search Intent Remember how I mentioned above that images inside Google’s SERPs are likely to influence both organic click-through and on-page engagement by forming a certain expectation? This is exactly why matching your on-page image to search intent is so important.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Metadata

DECEMBER 18, 2019

Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. But what about tapping into Facebook’s huge audience? Solving B2B on Facebook. Metadata.io

Account Based Marketing 96

Account Based Marketing Facebook B2B Marketing Advertising Agencies 96

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? What is intent data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Buyer intent is an underutilized resource for today’s marketers and sellers. Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal. Ready to give it a try?

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. Naturally, the words and messaging that we use impact performance, so if we write passive Facebook ad copy, then our audience is more likely to remain passive as well.

Activities 92

Activities Facebook ROAS Copywriting 92

ClearVoice

OCTOBER 4, 2021

Facebook has made it clear in recent years that it is intent on fostering smaller, closer, and more focused relationships between creators and consumers rather than allowing big brands to take over the platform. Because Facebook Bulletin is a new tool, many questions exist about it, including who has access and how it can be used.

Facebook 98

Facebook Best Practices Distribution Custom Publishing 98

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Vision6

MAY 31, 2021

Retargeting your subscriber lists on Facebook is one of the most effective ways to reach more of your audience. The average Australian user clicks on 21 Facebook adverts per month, so it’s time to throw your brand into the mix. Here’s 4 reasons you should be incorporating email retargeting on Facebook into your strategy. .

Facebook 92

Facebook Urgency Marketing Open Rate User-Generated Content 92

Anyword

AUGUST 6, 2020

As the number of online purchases continues to increase, and Q4 fast approaching, I want to take a closer look at using content to drive sales on Facebook. Talking Intent. Namely, user intent. Let me break it down: When you’re scrolling through your Facebook feed, you’re not actively looking to buy anything. Maybe Amazon.

eCommerce 52

eCommerce Intent ROAS Content 52

Anyword

AUGUST 5, 2020

As the number of online purchases continues to increase, and Q4 fast approaching, I want to take a closer look at using content to drive sales on Facebook. Talking Intent. Namely, user intent. Let me break it down: When you’re scrolling through your Facebook feed, you’re not actively looking to buy anything. Maybe Amazon.

eCommerce 52

eCommerce Intent ROAS Content 52

Sharpspring

JANUARY 28, 2020

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. These users are looking for a specific site and attempting to reach it.

Intent 66

Intent Planning Long Tail Marketing Tips 66

Biznology

APRIL 26, 2018

The post Coming full circle: how businesses are returning to social media’s original intent appeared first on Biznology. Like their primitive ancestor, the letter, these digital sites serve to connect people to one another without the burden of physical presence. All hail the power of a good social network! Like this post?

Peer-to-peer 143

Peer-to-peer Intent Word of Mouth Ad Exchange 143

Sprout Social

JUNE 16, 2020

That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters. Getting verified on Facebook is a must for Pages and profiles that are well-known and highly searched that may also be highly susceptible to being replicated or parodied.

Facebook 113

Facebook Profiling Paid Search Agency Contact Marketing 113

Metadata

JANUARY 12, 2021

Now Integrates with G2 Buyer Intent This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. Integrating G2 Buyer Intent with Metadata.io Metadata.io

Ideal Customer Profiles 59

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent 59

ClearVoice

MAY 18, 2022

Search intent is a crucial component of SEO that doesn’t get the attention it deserves. Search intent pertains to the reason why a user searches the web. By understanding search intent, marketers can create intent-based content that perfectly aligns with the audience’s short-term goals. 4 types of keywords intentions.

Intent 59

Intent Top of Funnel Burn Rate Business 59

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Content Marketing Institute

JUNE 14, 2018

However, Facebook is one of the most powerful. Promoting your content on Facebook doesn’t have to break the bank. HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time. Facebook’s vice president of product management, says a feed’s intent is to inform and/or entertain.

Distribution 110

Distribution Facebook Ads Top of Funnel 110

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. A look at how offer types perform on LinkedIn and Facebook. To that end, Facebook still shines in some situations.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Valasys

MAY 5, 2020

If the goal of your website is to rank well on search engines, increase quality traffic, or drive conversions, you need to incorporate user search intent into your SEO and content marketing efforts. What is User Search Intent? There are three main types of user search intent that you need to be aware of: Informational Intent (Know).

Intent 64

Intent Optimization Content Lead Scoring 64