Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Sprout Social

AUGUST 3, 2016

Facebook provides multiple communication touch points for brands and customers to interact. For a customer, Facebook is highly convenient. However, for brands managing a consistent customer experience on Facebook can be incredibly challenging. Facebook Message History Makes Engagement Easier.

Contacts 65

Contacts Facebook Ideal Customer Profiles CRM 65

Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Facebook benchmarks. Across all industries, brands publish an average of 7 Facebook posts per day.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 View the full ad on AdEspresso.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

ClearVoice

JULY 6, 2021

YouTube viewers say they are 4 times as likely to use the platform to find additional information about a brand, service, or product. YouTube viewers say they are 4 times as likely to use the platform to find additional information about a brand, service, or product. Facebook video stats. YouTube video stats. Social Insider ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Hubspot

JULY 14, 2017

In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. How We Increased Video Views 20X by Creating Native Social Media Content. Now, our content is all about our audience -- and not all about us.

Facebook 0

Facebook Hubspot Video Marketing Generation 0

Sprout Social

OCTOBER 19, 2020

You’ve used hashtags on platforms like Twitter , Instagram , LinkedIn and even occasionally Facebook. Luckily we’ve put together this comprehensive guide on what YouTube hashtags are, why they’re important and how to properly use them to increase video views. But have you considered using hashtags on YouTube?

Youtube 133

Youtube Video Marketing Keywords SEO 133

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Martech

AUGUST 9, 2021

When linear programming is being viewed through connected devices, advertising on it assumes some of the same risks as advertising on the open internet. Facebook bans researchers looking into the misinformation problem . And, hey, can Facebook go a whole week without doing the wrong thing? Brand risks on CTV. Read more here.

Facebook 110

Facebook Ad Exchange Advertising Agencies Mobile Advertising 110

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

ClearVoice

SEPTEMBER 16, 2021

In 2020, Facebook announced its commitment to Black creators and small businesses that use their platforms to showcase their talents, products, and services. If you’re unfamiliar with these Facebook content monetization tools, we’re here to assist you in getting the most out of your content. Facebook Business Suite. Page Posts.

Facebook 99

Facebook Features Content Cost per Acquisition 99

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

ClearVoice

JANUARY 29, 2021

What is Facebook Analytics? Facebook Analytics is free data provided by Facebook that tracks your page’s likes, views, and more. Facebook Analytics is also called Facebook Insights, and it provides a deep look into the 2.7 To view this data, navigate to your Facebook Analytics page.

Analytics 52

Analytics Facebook Advertising Funnels Top of Funnel 52

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. It’s used by companies around the world to understand their customers better and inform their next marketing step. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook.

Facebook 93

Facebook Tagging Network Marketing Trends 93

Customer Experience Matrix

DECEMBER 14, 2016

single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. The system can also look up information about a specific customer in real time if an ID is provided.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Magisto

APRIL 17, 2020

While you’re taking the virtual tour, or checking out the live webcam of your choice, make sure to read some historical, geological, and botanical information about the area – which is conveniently available on the website. Sift through drone shots, sprawling landscapes, aerial views and more in our image library.

Video Marketing 88

Video Marketing Youtube Facebook Advertising Channels 88

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. Facebook has ad breaks currently in beta testing for select users.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. Naturally, the words and messaging that we use impact performance, so if we write passive Facebook ad copy, then our audience is more likely to remain passive as well.

Activities 75

Activities Facebook ROAS Copywriting 75

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Biznology

NOVEMBER 20, 2014

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. Facebook caught on because of this. Like this post?

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Sprout Social

APRIL 22, 2019

If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. In fact, Facebook has an average daily video view of eight billion. In fact, Facebook has an average daily video view of eight billion. The case for Facebook video ads. Source: Locowise.

Facebook 105

Facebook Practices Video Marketing Ads 105

SmartBug Media

NOVEMBER 14, 2019

The Facebook advertising platform is constantly changing, which is great in that new features and reporting functionality are constantly being added, but can get confusing when you’re trying to understand your campaign results. But no more excuses—it’s time to learn how to actually analyze your Facebook ad performance. Calculating ROI.

Facebook 79

Facebook Ads Lead Scoring Lead Ranking 79

Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. View blog reactions | Comments (1). Share on Facebook. ve written.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Liveintent

JANUARY 11, 2021

And Facebook acquired Kustomer, a CRM platform. Facebook may be investing in chat apps like WhatsApp and Messenger. Facebook’s efforts to bring commerce and advertising to their messaging system looks a lot like email, the original people-based marketing channel. Here’s what’s going on.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

Facebook 107

Facebook Ads Cost Per Click Guidelines 107

ATAK Interactive

SEPTEMBER 18, 2019

With more than 1 billion active daily users, Facebook has become a staple of many people’s daily lives. 2018 statistics show that more than 93% of marketers use Facebook for advertising and more than 3 million businesses use Facebook to promote their services or products. What is the Facebook Pixel?

eCommerce 78

eCommerce Facebook Marketing Budget Business 78

Sprout Social

AUGUST 1, 2019

Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

Webbiquity

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. Image credit: Revinate. Carousel ads.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Outbound Engine

OCTOBER 17, 2018

Many of our clients come to us with the same question — what’s the difference between a Personal Profile and a Business Page on Facebook? Important: You must have a personal Facebook profile to create and manage a Facebook Business Page, but they function very differently. DO post content that is accessible to everyone.

Facebook 91

Facebook Personalization Ideal Customer Profiles Business 91

RebelMouse

MARCH 30, 2021

Facebook Instant Articles are a great Facebook feature, but sometimes there can be issues that need to be addressed. The URL will take you to the configuration dashboard where you can see various pieces of information about your setup. Is Facebook Page ID Configured?: Is Facebook Page Token Configured?:

Facebook 52

Facebook API Validation Ideal Customer Profiles 52

Sprout Social

SEPTEMBER 12, 2018

Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis. Paid social has much more to offer than increased impressions, clicks, video views and conversions. The numbers are only predicted to grow as we move into 2019.

Facebook 81

Facebook Budget Programs Tools Paid Search Agency 81