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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

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10 reasons why email is more important than ever

Martech

And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. Email signatures are not new.

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How to Verify Your Facebook Page in 5 Steps [+ Why You Should]

Hubspot

The other day, I searched for "Taylor Swift" on Facebook. Fortunately, I was able to find the mega-pop star's page easily, with the help of a small blue badge: When searching for a business (or person) on Facebook, a verified badge is often the easiest and most reliable way to ensure the page you've found is authentic.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Share an image related to your company on your Facebook page, and ask people to like or comment to enter your contest.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Select an attractive giveaway, though.

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Optimizing Your Social Media Strategy: SEO Pitfalls to Avoid

Stevens & Tate

Facebook : With its diverse user base, Facebook’s algorithm promotes a variety of content types, from videos and images to in-depth articles, to engage a broad audience. LinkedIn : As a professional network, LinkedIn values insightful, industry-related content that fosters professional growth and networking opportunities.

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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.