Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Campaigns 141

Campaigns Examples Design Planning 141

Hubspot

JULY 9, 2018

Twitter has made a point of promoting its efforts to curb platform abuse -- especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. 38% of People Don't Think Twitter Will Fix Platform Abuse.

Twitter 66

Twitter CAN-SPAM CMO Customer Surveys 66

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Inform stronger business decisions The insights in a competitive analysis report can inform stronger business decisions across departments such as product, marketing, procurement and others.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Buffer

OCTOBER 14, 2019

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. Social media news item #1. The Future of Facebook (new audio from Mark Zuckerberg).

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

ClearVoice

AUGUST 24, 2021

For freelancers, your professional network is one of the most powerful ways to get work. At more than 774 million members, LinkedIn is the world’s largest digital professional network. If your resume is updated, you can pull information from there. Add work samples where relevant. Grow Your Network.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

Vidyard

OCTOBER 7, 2019

YouTube Creator Academy is full of information on nearly every aspect of using the platform successfully, from channel optimization to monetization. Dive into full courses or sample individual lessons depending on what you’re looking to find out. Facebook Blueprint. Twitter Flight School. You know YouTube’s important.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Hubspot

JULY 31, 2018

Facebook announced today that it has found evidence of another coordinated election interference campaign on its site -- a likely effort to influence the 2018 U.S. This is the second instance of a high-profile effort to weaponize Facebook with the goal of influencing a U.S. Facebook Uncovered Another Election Interference Campaign.

Facebook 47

Facebook Campaigns Paper Paid Search Agency 47

Optinmonster

APRIL 29, 2022

Their network will see the results they got and perhaps be interested in working with you too. Respond to Social Media and Customer Support. When you respond positively to public comments on social media, you show that you’re paying attention to your customers. Offer Samples. Everyone wants to feel seen and heard.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. What resources will I be able to provide?

Social Media 85

Social Media Work Management Marketing Management Process 85

Vidyard

OCTOBER 7, 2019

YouTube Creator Academy is full of information on nearly every aspect of using the platform successfully, from channel optimization to monetization. Dive into full courses or sample individual lessons depending on what you’re looking to find out. Course 1 focuses on foundations, with info about Twitter, video partners, and ad formats.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. First things first … How important is a follower count on social media?

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

The Marketing Blender

DECEMBER 28, 2020

In a Wyzowl survey, 84% of respondents state that watching a video of a product or brand convinced them to make a purchase, and videos are the favorite type of content that consumers like to see on their favorite brand’s social media. Streamline SEO, leads, and social media posts across all platforms with Hubspot.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Find your competitors online and start monitoring their social media channels.

Social Media 74

Social Media Practices Media Allocation 74

ClearVoice

NOVEMBER 7, 2019

Or used this social networking site as a source of leads? She heard — and thus applied — for the opportunity after seeing a call for writers on Twitter. It’s also good practice, Lang notes, since it leads you to ask the right questions, think through the project and truly understand what you may be signing yourself up for.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Conductor

DECEMBER 21, 2021

For B2B and B2C retailers, that means the more information they can get, the better they’ll perform. When collectively looking at related terms for eCommerce analytics, we see that it amounts to nearly 28,000 people monthly looking to find more information on the topic. Social commerce. Analytics, machine learning, and AI.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Hubspot

SEPTEMBER 4, 2019

Here is just a sample of the categories our partner ecosystem powers: Event management. We want to make it easier for customers to find the right apps to grow their businesses and support “informed choice” — understanding the different features and pricing of several alternative products. Facebook Ads -- targeted social ads.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. Now, you might be thinking, "Ginny, I have HubSpot, so I already know if my website traffic is coming from Google, email, social media, and similar marketing channels. utm_campaign=blogpost &utm_medium=social&utm_source=facebook.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Digital B2B Marketing

APRIL 4, 2013

In marketing, and particularly in B2B marketing where we have fewer sources of reliable information, we are all looking for new opportunities for our business. If new research says B2B buyers rely on social media, dig into the survey. If new research says B2B buyers rely on social media, dig into the survey. Question Research.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Content Marketing Institute

NOVEMBER 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Make informed decisions. You’re not alone.

Planning 111

Planning Social Media Template Marketing Plans 111

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Buffer

JANUARY 21, 2019

This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Knowing the factors that affect decisions will help take your social media marketing to the next level. From there, you can share information from your brand that they already believe to be true.

Social Media 109

Social Media Opinions Trust Marketing Twitter 109

Attendify

SEPTEMBER 28, 2019

The band at your networking party could be on point. That’s because while destination choice and networking opportunities are two top factors impacting event attendance (no data yet on coffee toppings), educational content is the number one driver that brings people to events. Your beachfront conference venue might be exceptional.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Sprout Social

MAY 8, 2019

There are many moving pieces to any given YouTube channel, but the following information will represent some must-dos for brands. Just as you have a dedicated icon and banner for the likes of Facebook or Twitter, YouTube is no different. Just like any other social network, YouTube represents a community.

Youtube 110

Youtube Business Banners Ideal Customer Profiles 110

Hubspot

AUGUST 21, 2023

Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. You have to convey some basic information here. After sharing the above information, simplify it all into one final section.

Template 69

Template CMS Development Examples Marketing Proposals 69

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. million Facebook likes by boring people. New York Life has carefully cultivated more than 100,000 likes on Facebook. “We

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Google Review Count: 436.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

SnapApp

SEPTEMBER 12, 2011

Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Viral lift begins with someone choosing to share your content with their social network. Then the members of that network need to see the content and click on it. Viral Lift.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Wondering Out Loud

AUGUST 24, 2009

As the adoption of social media by business expands at an ever increasing rate, its misuse grows along with it. When you engage in social media activities are you self serving or self promoting? Both deal with the self, but if you choose to practice the former over the latter, you are headed for social media failure.

Promotion 40

Promotion SIC Deliverability Social Networks 40

Hubspot

OCTOBER 12, 2012

It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Oxygen Network Pilots OxygenLive.

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Hubspot

DECEMBER 16, 2011

Mashable commissioned EyeTrackShop, a startup that performs heatmap studies for marketers, to see where people look on popular social media sites. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn.

Social Media 28

Social Media Research Media Dwell 28

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. Your social media strategy should do this too.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Social tools for sharing, curation and networking (i.e.,

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Hubspot

DECEMBER 11, 2013

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now. Please Support Our Sponsors.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118