Biznology

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Intentional inventing: own the intellectual property that leads the future

Biznology

But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. Their researchers create some of their patents. Disclaimer: All articles in Media 2025 are provided as-is for general information.

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Digital marketing tips for start-ups in 2018

Biznology

According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day. Instead, make it a point to find and share information that your customers want and need to see. This strategy will fail; it provides no value to followers.

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Should your positioning statement be a video?

Biznology

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. The straightforward information in a positioning statement seems like a good place to start. Neither did we. What do you think?

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A different kind of Facebook privacy issue

Biznology

Perhaps it might surprise you, given all the privacy debacles that Facebook has suffered, that Facebook is much more popular than Twitter in many European countries, but it shouldn't. The end result is that most Facebook conversations are hidden from public view. But the great majority of Facebook data is private.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. – Conduct drip email, SMS or Facebook ad campaigns based on segments. – No support for Facebook lead ads. . – No support for Facebook lead ads. – No (or limited) web-to-lead forms.

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What Marketers Can Learn From Facebook’s Privacy Mess

Biznology

Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook. Why does Facebook think that’s important? And good on Facebook for acknowledging their mistakes.

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50 Facts about online consumer behavior not to ignore

Biznology

81% of consumers research online before buying. ( 96% of consumers have searched for product information from their mobile device. 95% of Millennials expect brands to have a Facebook presence. 94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store.

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