Pam Didner

NOVEMBER 5, 2022

You send or share information or encourage them to engage with you so that you can get a glimpse of where they are at their buying stages, or sometimes you just need to get some information to know if they are even your target prospects. Background Questions. Background Questions. Interest Questions.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. Shopify, OpenCart, GoDaddy, etc.)

Facebook 113

Facebook Examples Brand Identity Branding 113

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Martech

JANUARY 26, 2023

Here are 37 questions to ask vendors during the software demo to help you gauge whether the tool you are evaluating is the right one for your organization: Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms.

Marketing Automation Services 111

Marketing Automation Services Enterprise Management Work Management Marketing Management 111

Marketing Insider Group

MAY 11, 2020

It is customer-focused, answering important customer questions and meeting their needs and challenges. It allows businesses to reach, engage, and convert customers they would have never seen by using the keywords customers use and creating the content they consume on your own website to answer those questions. It’s not meaningless.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Launch Marketing

DECEMBER 1, 2021

While there are several ways you can go about a competitor social media analysis, it is instrumental to have insight, and answers, to a few questions. Here are six key questions to ask, and answer, when evaluating your competitors on social media. The information you gather here can generate ideas for your own social media strategy.

Social Media 127

Social Media Analysis Media Ad Frequency 127

Pam Didner

AUGUST 16, 2020

When I speak, I always encourage attendees to reach out and ask me questions. Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Start with your local contacts if you have any, gather information then refine as you go. That’s the best way to learn.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

KoMarketing Associates

NOVEMBER 27, 2018

Throughout the years, my colleagues and I field questions from across the online marketing universe in an effort to arm our clients with the knowledge they need to succeed, and to ensure their brand is getting the most out of its online marketing efforts. Create Relevant Content: Be direct in answering the question.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. View the full ad on AdEspresso.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Hubspot

OCTOBER 14, 2020

I was only 12 years old when Facebook became available for anyone with a valid email address. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. Be active in Facebook groups.

Promotion 100

Promotion Facebook Business Ideal Customer Profiles 100

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

NuSpark Consulting

JUNE 23, 2017

Now, companies using the platform’s lead ads option can create promos that automatically populate their contact forms with users’ Facebook profile information. The idea has been well received, with Facebook Lead Ads increasing the exposure of advertisers, improving user experience and providing better conversion statistics.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By the time we got to the Q&A, there were nearly 100 questions in the chat. After my last webinar, I got a lot of questions about our research on content fluency. On Facebook, native video is king.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Hubspot

DECEMBER 10, 2020

Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. One of the Facebook corporation's newest ecommerce tools is called Facebook Shops. According to Facebook , setting up a Shop is simple and can be done on a desktop.

Facebook 101

Facebook Brand Identity Branding eCommerce 101

Hubspot

APRIL 17, 2018

In the midst and aftermath of last week's Congressional hearings with Mark Zuckerberg, people have been questioning the preparedness of those involved. Was Mark Zuckerberg well-equipped to answer lawmaker questions? And were Senators and Representatives alike prepared to ask the right ones? Source: Wired. April 11, 2018.

Facebook 76

Facebook Opt-out Opt-in Display 76

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. There are an astounding 2.89

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Hubspot

FEBRUARY 3, 2021

of contest shares are done on Facebook ? Additionally, Facebook has over 2.7 Today, let's review everything you need to know about running a Facebook giveaway. Then, we'll discuss how to get started with your own Facebook giveaway. Facebook Giveaway Rules. The rules on Facebook giveaways are pretty simple.

Facebook 101

Facebook Rules Barriers Tagging 101

Metadata

DECEMBER 18, 2019

Facebook’s B2B Problem. Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. But what about tapping into Facebook’s huge audience? Metadata.io

Account Based Marketing 96

Account Based Marketing Facebook B2B Marketing Advertising Agencies 96

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. When developing your playbook, here are a few questions to consider: What does success look like? What tactics are our competitors using on Facebook?

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

ClearVoice

FEBRUARY 12, 2020

What is an open-ended question? An open-ended question is one that can only be answered by a unique thought or statement in someone’s own words. Unlike a close-ended question, it cannot be answered in one word, or by yes/no, or by multiple choice. What is an open-ended question?

Ideal Customer Profiles 77

Ideal Customer Profiles Opinions Customer Satisfaction Budget Programs 77

Anyword

MARCH 10, 2022

According to our data, for most Facebook ads , the sweet spot for the ad headline is somewhere between five and eight words. Social platforms, specifically Facebook, only allow you to work with a certain amount of characters before your ad headlines get cut off. Informative headlines don’t always have to be long. Ask questions.

Copywriting 52

Copywriting Lead Scoring Lead Ranking Advertisements 52

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. Naturally, the words and messaging that we use impact performance, so if we write passive Facebook ad copy, then our audience is more likely to remain passive as well.

Activities 75

Activities Facebook ROAS Copywriting 75

Sprout Social

DECEMBER 6, 2018

In the context of Facebook ads (or any social media platform for that matter) and chatbots, there are some key copywriting tips that will bring greater success. Facebook ads. Anyone with a Facebook account is subject to advertising on their news feeds. Facebook has become far more visual, and ads must do the same.

Copywriting 92

Copywriting Paid Search Agency Facebook Ads 92

Martech

MARCH 9, 2022

Here are 37 questions to ask vendors during the software demo to help you gauge whether the tool you are evaluating is the right one for your organization: Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms.

Marketing Automation Services 85

Marketing Automation Services Enterprise Management Work Management Marketing Management 85

Hubspot

JANUARY 20, 2021

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women's networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable. If you're considering creating a Facebook group for your own company, you'll want to keep reading. Let's dive in.

Facebook 101

Facebook Business Hubspot Privacy 101

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. Marketers have realized that chatbots can do much more than field frequently asked customer service questions. When customer service questions arise, nobody is better-positioned to take them on than the chatbot.

Facebook 106

Facebook Top of Funnel Marketing AI Marketing Websites 106

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. You may think that once your live Facebook video has ended, it's no longer usable. With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. Can you download Facebook Live videos? Don't force it.

Facebook 98

Facebook Content Youtube Copyright 98

Martech

APRIL 19, 2024

And they already have much of the information that advertisers request from prospects in a lead gen form. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. Petrullo also finds lead gen forms on social media allow her and her team to ask really personal questions. More questions?

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal.

Landing Pages 73

Landing Pages Paid Content Facebook Optimization 73

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. There are an astounding 2.89

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Convince & Convert

NOVEMBER 23, 2013

In this “let’s get physical” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Facebook’s new system of applying star ratings to Pages , and the merits of kettlebell as a workout option. On with the Facebook news: Like Sneetches, but with more Memes. What Does the Star Say?

Mobile Advertising 148

Mobile Advertising Facebook FAQ Mobile Marketing 148

Sprout Social

APRIL 22, 2019

If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. In fact, Facebook has an average daily video view of eight billion. In fact, Facebook has an average daily video view of eight billion. The case for Facebook video ads. Source: Locowise.

Facebook 105

Facebook Practices Video Marketing Ads 105

SmartBug Media

AUGUST 21, 2020

Press releases, website updates, and email campaigns have certainly been on many marketers’ minds in response to COVID-19, but what about Facebook Live for senior living communities? Before You Get Started: What Is Facebook Live? You might start the interview with a few questions you’ve prepared in advance to help get things started.

Communities 90

Communities Facebook Press Interactive Marketing 90

Sprout Social

DECEMBER 7, 2018

Businesses just can’t seem to catch a break from Facebook, can they? That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. Facebook Page publishing authorization: what you need to know.

Facebook 97

Facebook Banners Lock-In Transparency 97