Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed.

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Writing on the Web

JANUARY 29, 2014

Did you know that Goodreads has over 1 million users on Facebook alone? You can see what a great example of the Goodreads app is on this Facebook page. Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. Your name will be associated with that review! Don’t forget Goodreads.

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Writing on the Web

NOVEMBER 27, 2014

I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others. LinkedIN , Twitter and Facebook that make it easy AND fun to build communities! Google that makes it easy to do research and locate information and people. Thanks so much for reading. Thanks for subscribing.

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Writing on the Web

OCTOBER 24, 2010

Emsense.com : this interesting company sells a device that consumers can wear on their heads while in stores or shopping online so that marketers can monitor responses. Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers? Share this on Facebook.

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Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. I’m off to Las Vegas to a big Internet marketing conference sponsored by Mike Filsaime and Chris Farrell. Share this on Facebook. Content Marketing to a Caveman’s Brain. Online Persuasion: Creating Desire.

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Writing on the Web

NOVEMBER 16, 2010

This last tidbit of information is key. Although the emotional brain shares information with the thinking brain, there are 10 times more signals running from the emotional brain to the rational brain than the other way around. Which is why videos work well online. Share this on Facebook. Weighs 6 kilograms.

Content Marketing 100

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Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web.

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Writing on the Web

NOVEMBER 1, 2010

And here is the flow chart of all the steps I use for posting on my blog: Flow chart, continued: And, here are the final steps… If you’d like the transcript of the Brain Shark presentation, plus all the steps in a check list, please visit the Content Marketing Institute and download them. Share this on Facebook.

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Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Share this on Facebook.

Work Management 100

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Writing on the Web

NOVEMBER 15, 2010

What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Share this on Facebook.

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Writing on the Web

SEPTEMBER 23, 2010

Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# Think about it.

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Writing on the Web

MARCH 14, 2011

Some content marketing things have to combine quality AND frequency. Most of the time I focus on how important it is to write quality online content for your readers, and teach my clients to achieve maximum results, they have to be writing things that are relevant and important to their readers: how do you solve their problems.

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Writing on the Web

NOVEMBER 2, 2010

Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. Share this on Facebook. You’ve saved me from oblivion. At first I thought, an SEO tool? – well, that must be for programmers and geeky types. Blog this on Blogger.

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Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Share this on Facebook. Designed to persuade a defined group of readers.

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Writing on the Web

JULY 15, 2010

The name will remain the same, but the tag line will read, “ How to Use Online Content Marketing to Get Found, Get Known, and Get Clients.&#. I wrote about these three big marketing challenges a few days ago, and I’ve blogged about them over the past five years. (I How is brain research influencing marketers?

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Writing on the Web

MAY 26, 2010

If you’re not offering an excess of free information, you’re not paving the way for prospects to become clients. They can subscribe to your blog, leave a comment, vote on a poll or take a survey, answer a question… connect with you on Twitter, Facebook and LinkedIn. Convince & Convert: #1 Content Marketing Blog.

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Writing on the Web

MARCH 24, 2011

Content marketing with videos is essential if you want to get online marketing results. And, videos have great search power for people looking for information on your keywords and topic. Share this on Facebook. Is it easy? Yes and no. Like most things, you get better and faster the more you do it.

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Writing on the Web

AUGUST 29, 2012

width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. If you want to create content that engages readers, you need to know their online habits and interests. What are your online reading habits, blogs, websites, articles, videos, podcasts?

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Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

AUGUST 25, 2010

But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Share this on Facebook. Related posts: The Brain Science of Online Persuasion. Some people do, and others don’t, they just operate impulsively and intuitively. There’s no right or wrong answer here.

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Writing on the Web

JUNE 15, 2010

It is about sharing worthwhile information with others and learning from the worthwhile information they share. And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here.

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Writing on the Web

OCTOBER 18, 2010

Information passes to the brain through the sense organs. Let’s say Fred is reading the news online, and his eye catches a picture of an ad: a business man driving to work in a red sports car. Such processing of stimuli and information is repeated over and over in the course of our lives. Share this on Facebook.

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Writing on the Web

DECEMBER 1, 2010

You have written many legal articles for print publications (some with online sites) and you have served on various bar association committees. By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you.

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Writing on the Web

AUGUST 13, 2010

You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. Share this on Facebook. Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. Here’s how it works.

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Writing on the Web

NOVEMBER 8, 2010

Be broad and positive in your presentation of information. Share this on Facebook. Content Marketing to a Caveman’s Brain. It’s effective to accentuate the positive instead of trying to get their attention with doom and gloom. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient.

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Writing on the Web

OCTOBER 13, 2010

It’s not that easy, neither is neuroscience easily applied to content marketing. Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along. But here’s some new information, which could improve your marketing messages.

Copywriting 100

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Writing on the Web

NOVEMBER 3, 2010

First, she has an in-depth knowledge of how website and blog technologies can help a business build revenue through a much stronger online presence. Because she does more than just “present information.” Share this on Facebook. Blog Marketing: How Readers Find Your Business. How do I know? Blog this on Blogger.

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Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy. Share this on Facebook.

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Writing on the Web

OCTOBER 7, 2010

Most significant in the last 20 years is our ability to communicate and stay informed on a global level. Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. The battle for attention wages online, in stores, and continues on billboards and TV.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

DECEMBER 15, 2010

If you want to create content that engages readers, you have to know their online habits and interests. What are your online reading habits, blogs, websites, articles, videos, podcasts? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ?

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Writing on the Web

JUNE 11, 2010

Fast Food for the Brain" alt=" Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain" />. Are you staying informed with the latest marketing tips and trends? Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film. The problem is, it’s too much.

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B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

JUNE 23, 2010

Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. Share this on Facebook. Want to learn more about this great $37 product that makes landing pages easy to format and publish? We will explain why her product is a great idea, but that is only part of the call. Share this on Bebo.

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Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map. Share this on Facebook.

Content Marketing 100

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Writing on the Web

OCTOBER 21, 2010

That doesn’t include marketing, advertising, etc. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Share this on Facebook. 8 out of 10 new product launches fail.

Content Marketing 100

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Writing on the Web

NOVEMBER 29, 2010

Especially in this era of information overload, we need to become more aware and considerate of our target audiences’ capacity to receive and retain messages. Share this on Facebook. Emotional Attention + Memory = Content Marketing. Only 3 main points or steps to your solutions. If you don’t agree, let me know why.

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Writing on the Web

JUNE 30, 2011

I decided to try to encapsulate the main ingredients of successful online marketing systems – that was the main concept. After the 7th posting, I wrote an 8th one summarizing the points, and including some additional information about the tools necessary for each step. Share this on Facebook. Blog this on Blogger.

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Writing on the Web

JUNE 28, 2010

8 Reasons to Use a Sales Page: Sales of a product or informational product like a book. Share this on Facebook. It may be tempting to just create a page using your WP platform, because it’s so easy to do, but it’s just as easy to use a sales page template. Registration for a class or workshop, virtual or otherwise.

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Writing on the Web

SEPTEMBER 24, 2010

This week I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: A Simple Blueprint for Writing Web Content that Gets Results. Share this on Facebook. When we listed all the ways her cards benefited people, we came up with 4-5 problems she solved. Blog this on Blogger.

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