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Digital Marketing in the 2000s: What Was It Like?

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When digital marketing (and what we know today as content marketing) was still in its infancy, there was a bit of a learning curve. . Where radio, direct mail, and newspapers were the go-to mediums for marketing, the online space was still a bit of a question mark. . But what did that look like? So how’d that go?

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Achieve Your Marketing Goals with App Builder and Theme Templates

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As a marketer, maybe you are looking to increase your social media connections by getting more Facebook Likes, Twitter Followers or Google +1s. Or perhaps you want to grow your newsletter list while acquiring some additional information about your subscribers. Publish Your App to Facebook. Get Twitter Followers.

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Viral Lift - How to Master the Art of Viral Marketing

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Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ? We viral marketers must always ask ourselves why someone would want to share our content. In this second way, curating one?s

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The Next Wave of Mobile Marketing

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While online marketing is still a valuable tool, consider the ways you can use these new and ever evolving mobile marketing tactics. Mobile devices have made it easier than ever for customers to access information and entertainment at all times. She focuses on a variety of topics including email marketing.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

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Apester is an online software that businesses or individuals can use to create elements of interaction to incorporate into their website content. . The motion of the ball bypasses critical branding pieces, keeping the reader engaged, while ensuring you are subjected to the most pertinent information on the page. . . Content loading.

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The Need for Interactive Content: Takeaways from the 2013 B2B Content Marketing Report

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So Interactive Content Can Foster Involvement: Little by little, content marketing is moving away from ego-centric performance indicators like likes, shares, comments, tweets, etc. toward more meaningful measures like customer retention rates, net promoter scores, referral traffic, profile completeness and value of - or return on ?relationship.

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

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With 81% of consumers conducting online research before purchasing, expectations around the pre-purchase experience are at an all time high. . If they don't find the information they need to move further down the funnel, they won't hesitate to go elsewhere. Yes, online behavior is trending towards interactive content.