KoMarketing Associates

DECEMBER 5, 2017

Account-based marketing, AI-driven campaigns, and new AR/VR immersive experiences all collect and depend on information to drive growth. For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

APRIL 22, 2015

It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Have a strategic goal in place.

Facebook 120

Facebook Tips High Quality Lead Paid Search Agency 120

KoMarketing Associates

AUGUST 27, 2015

The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. Faster Form Submission.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

KoMarketing Associates

JULY 24, 2015

For these reasons, online consumers are judging what they see of a business by their website, app, and other online presences. No matter your industry, your ideal clients are smart, educated people who deserve modern marketing messages.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. Reddit and Quora Marketing.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JUNE 30, 2015

The first component is getting people to actually open your link requests and what elements online marketers should consider. But the reality is that savvy online marketers start the communication process weeks, if not months in advance. For Twitter, use private Twitter lists to assemble relevant information streams.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

DECEMBER 29, 2015

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

JULY 12, 2018

Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Creative campaigns might be easier to create and the ability to produce revenue completely online (often without having to go through a salesperson first) definitely makes digital marketing more appealing. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

OCTOBER 12, 2015

Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing. Global Digital Marketing Snapshot. QZone (668M).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

AUGUST 22, 2017

In addition, ensure that high performing on-site SEO assets have an opportunity to support the growth of B2B email marketing lists. Instead of letting visitors leave with product information, white paper, or download (or just leave), cross-reference call to actions for email registration as well. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Facebook Ads. Image Source: [link].

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Additional Social Media Resources.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-Degree Photo and Video. 360-Degree Photo and Video. Live Video.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. This information should all be used to tailor your efforts moving forward. Build Brand Awareness & Loyalty.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

AUGUST 27, 2019

After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their use social media for content marketing purposes compared with one year ago. Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JANUARY 2, 2018

I find I retain more information when writing things down in addition to listening. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. Facebook Blueprint eLearning Courses / Certifications. Utilize Platform-Specific Resources.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

FEBRUARY 6, 2014

While social is no longer new to strategic online marketing initiatives, there are still several factors for marketers to take into consideration when building out social media profiles. Complete Comprehensive Social Media Profile Information. Google+ Pages. Twitte r Pages. LinkedIn Company Pages.

Social Media 120

Social Media Cross-Selling Profiling Twitter 120

KoMarketing Associates

JULY 31, 2018

Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. adults are using Facebook on at least a monthly basis. Facebook page (even if you don’t have an official Facebook account, they will automatically generate a Facebook page for your business in many cases.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

MARCH 5, 2015

Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). With the arrival of these new types of ads, B2B marketers are also given new opportunities for promotion and awareness of e-commerce inventory in particular.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

FEBRUARY 15, 2018

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. According to Pew Research Center , 68 percent of all adults in the United States use Facebook. Ad creation is another aspect of B2B marketing that necessitates a human touch.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

NOVEMBER 8, 2018

With so much competition online today (and more of your competitors getting online or launching new ventures on a weekly basis), having a strategic approach to being seen online is a great benefit to brands. This is useful for an organization that has an audience who may consume content and information online differently.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

NOVEMBER 18, 2020

LinkedIn may not be the easiest platform to use, especially when others, such as Google and Facebook, offer robust tools that allow users to easily bulk upload ads. With their new “ Company Engagement Report ”, users can now find the following information about individual companies: Impressions. Bulk Uploads (Sort Of). Ad Engagements.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

OCTOBER 5, 2017

No matter the goals, you can leverage your in-person activities with what you are doing online. Part of doing both B2B digital marketing and live events is to get your brand in front of more people. Online Offer. Identifying the right events for your business depends on your industry and goals for the events.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

JULY 11, 2017

What differences have you seen in the types of videos B2B marketers are creating vs. B2C marketers? B2C marketers have more opportunity to tap into emotions than B2B marketers do. Consumers can be engaged with your videos online purely because they are fun and entertaining. At Animoto, we really value video shares.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Leverage Your Data!

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

JULY 10, 2014

It’s a Good Cross Between Facebook and LinkedIn. Google+ isn’t as casual as Facebook because many of the users on it are using it for business or school (or because they feel like they should be on there). B2B Online Marketing Blog Search Engine Optimization Social Media Strategies Google local search social media'

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites. Participate in a targeted LinkedIn or Facebook group. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

DECEMBER 11, 2018

In fact, the equivalent to almost an entire day each week (23 hours) is spent on average watching videos online. This means the B2B marketers need to start thinking about video and mobile platforms they can use to reach this audience. Or what about gathering the initial information needed to start your service offering?

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-Degree Photo and Video. 360-Degree Photo and Video. Live Video.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

APRIL 7, 2015

When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. There are a variety of different Facebook tactics to consider that are working right now for business pages. What is each platform used to accomplish?

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent).

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

MAY 22, 2018

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group. At the time, platforms such as AdWords didn’t offer much for ad personalization.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151