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Digital B2B Marketing

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Not even Facebook comes close. Online advertising companies that use big data in advertising are today’s market darlings.

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What Online Marketers Know About You

Digital B2B Marketing

How will marketers do this? Information marketers can use to determine what you are interested in. But have you looked recently at the data online advertisers have about you? You can browse through the information a number of companies have about you on BlueKai (now owned by Oracle). Data, of course.