6 B2B Online Marketing Predictions for 2017
JANUARY 5, 2017
This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. Chat Bots.
5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Mobile marketing will continue to grow.
How B2B Marketers Can Connect Offline and Online Marketing
FEBRUARY 23, 2016
As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). If Online Publicity. Here are 5 tactics for you to consider: Social Media Engagement.
6 B2B Online Marketing Predictions for 2017
JANUARY 5, 2017
This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-Degree Photo and Video. Most HD versions cost around $300-$500. Chat Bots.
3 Online Marketing Elements The B2B Organization Should Not Overlook
NOVEMBER 3, 2014
However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings. Some of these areas, as identified by B2BMarketing.net, include: Making sure the contact information on all local listings is correct. Final Thoughts.
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Stacy Thompson (Senior Content Marketing Writer).
Why B2B Online Marketing Doesn't Work
MAY 9, 2013
This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. Many businesses are now completely sold on the benefits of online marketing. They invest a great deal in search engine optimisation, content marketing and social media marketing and yet they don't get a reasonable return on their investment.
4 Metrics to Track ROI in B2B Online Marketing
NOVEMBER 18, 2014
As the end of the year approaches, many professional services firms will ask “what is the return on investment for my marketing expenditures?” ” However, the ROI for traditional marketing investments is notoriously difficult to measure. Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. Increased sales.
3 Online Marketing Trends To Take Advantage Of
It's All About Revenue
DECEMBER 17, 2014
Each year we see new online marketing trends come and go, some will remain relevant but most of these trends are constantly shifting and evolving to fit the ever fast moving industry. If you’re not aware of these new marketing trends, you could put yourself in serious danger of falling behind in the face of your competition. 1. Data Insights in Online Marketing - Spending on marketing analytics is expected to increase 60% by 2015 according to Gartner. What other brands are they interacting online? How much time do they spend online?
5 Online Marketing Tips Every Financial Advisor Should Know
JUNE 17, 2015
With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. Tips to Help Financial Advisors Stand Out Online. 1) Drop the financial speak. Like it or not, these days your first impression is happening online. Share Your Story.
Four Incredibly Naive Things People Say About Online Marketing
JANUARY 9, 2013
Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. At Tomorrow People, we live and breathe online marketing - we pride ourselves on being early adopters, naively assuming everyone is the same. Here are some of the worst offenders.
Six Essential Online Marketing Tools for AEC Firms
MAY 13, 2015
Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Many firms hold true to traditional marketing techniques, such as PR, advertising, and referrals, as their primary marketing tactics. Here are six must-have tools for your firm to launch a successful online marketing strategy: 1.
5 Ways to Modernize Your B2B Branding and Marketing Online
JULY 24, 2015
Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. For these reasons, online consumers are judging what they see of a business by their website, app, and other online presences. B2B Online Marketing Blog Brand Management branding campaigns design marketing ux
Online Marketing – Don’t Leap Before You Look
B2B Marketing Traction
MARCH 8, 2013
A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first. In one of my client situations, a marketing department wasn’t sure of the login for their website statistic tracking account. In another situation, a client had both a Facebook Business Page and a Facebook personal account.
B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
The Forward Observer
JANUARY 31, 2013
Artillery B2B Marketing Blog > The Forward Observer B2B marketers who master online marketing can reduce marketing costs, refine their targeting, make changes on the fly and track real-time results. For many businesses, online marketing can be as overwhelming as how to approach a major home renovation. This section shows you how.
4 of the Biggest Changes to Facebook Ads in 2015
AUGUST 27, 2015
The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In June, however, Facebook announced it was testing out “Lead Ads.”
5 Essential Tips to Consider before Boosting a Facebook Post
APRIL 22, 2015
It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Based on the goal, companies have the ability to target anyone they want on Facebook.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid?
3 Conversion tactics for your online ads
MARCH 9, 2015
Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of people all over the world. When structuring the copy for your online advertising , you need to be captivating, concise, and clear. Being clear in an online ad seems like an obvious idea to may people. Captivation. Concision. Clarity.
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.
Five ways to help your product market itself online
grow - Practical Marketing Solutions
APRIL 16, 2013
If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing built into products, allowing the code to do some of the advertising work for you. Marketers need to work with development to design the right sharing experiences in order to generate maximum, positive posts.
Fuel Your Online Marketing Machine with Dynamic Content
B2B Marketing Traction
OCTOBER 12, 2011
Does your online content make your phone ring? Quality, online content (even if it was written years ago) is the key to getting found online today. Provide quality information that solves problems, answers questions, and gives you credibility. What kinds of content will fuel your online marketing machine? Tweets, LinkedIn and Facebook status updates.
Knowledge management in the age of social media
FEBRUARY 20, 2017
This became further clear when networking platform Facebook was launched and became an instant hit. The messenger apps are increasingly used for engaging in direct online communication. The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 Information is one of the most important resource any organization has.
Facebook Mistakes and How to Fix Them
JANUARY 4, 2016
Facebook is a powerful tool to market your business and brand. Likely you’re using Facebook for your business already if you’re a reader here. Author information. Mike Gingerich contributes a monthly column on Facebook. Twitter | Facebook | LinkedIn | Pinterest |. Facebook Mistakes and How to Fix Them by Mike Gingerich - Maximize Social Business.
Tried and True Techniques for Fusing Offline and Online Marketing
MARCH 1, 2012
The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. How Do You Integrate Your Offline and Online Marketing? Great!
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection. ” True!
Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.
Online Personal Branding Opportunities Within Your Professional Organizations
Sales Prospecting Perspectives
MARCH 13, 2013
Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , founder and COO of Sales Rep Marketing which provides online marketing and personal branding services for sales professionals. This approach will benefit your online personal brand. To build your online brand, you should be listing an extended professional profile / bio on as many business related websites as possible. The bio should be brief, include a professional synopsis, include information on what you sell as well as the territory you sell it in. this blog post).
30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
NOVEMBER 10, 2016
As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. 82% of marketers agree that social media marketing is core to their business. percent), marketing campaigns (64.1
Top 5 Tips on Making More Attractive Facebook Page
APRIL 15, 2013
If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. Why is an attractive Facebook page important? Plus, an attractive, branded page looks more professional, amplifying the benefits of being on Facebook. Writtent.com’s Facebook page is a good example. People! Memes. Events.
30 SEO Best Practices for B2B Organizations in 2017
JANUARY 24, 2017
By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix.
Online Reputation Management Strategies for Higher Education
OCTOBER 14, 2013
Last week, Fathom’s Jonathan Pogact presented a session at the Higher Education Web Professionals (HighEdWeb) Association’s annual conference titled “Must-Know Strategies for Protecting Your School’s Reputation Online.” In higher education, reputation online can impact leads, enrollments, starts, retention and alumni relations. Develop a Response Strategy. Don’t feed the trolls.
Online Content Marketing: Let’s Put the “We” Back Into Weblog
Writing on the Web
MARCH 27, 2013
As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. Instead of generously sharing information about their field of expertise, they share “me-formation.” ” There’s an “I” in information, but that doesn’t mean you should always talk about yourself. That’s what content marketing does.
How to Write Blog Posts that Get Shared on Facebook
NOVEMBER 27, 2015
Author information. Mike Gingerich contributes a monthly column on Facebook. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Twitter | Facebook | LinkedIn | Pinterest |. FacebookAnd depending on your comfort level […]. Mike Gingerich.
How to Optimize Facebook Video
JULY 9, 2015
Facebook has made uploading video to their website easy, and it’s taken off as an “in-demand” method users on Facebook like for consuming information. Author information. Mike Gingerich contributes a monthly column on Facebook. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Twitter | Facebook | LinkedIn | Pinterest |. How to Optimize Facebook Video by Mike Gingerich - Maximize Social Business.
Using Facebook For Email Marketing
JANUARY 22, 2015
It’s imperative that one uses online marketing for their business. Whether you have a physical location or you’re completely virtual the success of your business maybe determined by your online marketing efforts. And specifically, email marketing is one of the more successful ways of marketing via online. Email Marketing
5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
JUNE 2, 2015
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Of course, most people using LinkedIn know that there is a robust job search and posting section, but I don’t think many marketing departments are using it to its fullest potential.