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How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). If Online Publicity. Here are 5 tactics for you to consider: Social Media Engagement.

5 Top Online Marketing Trends for the Rest of 2013


Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Mobile marketing will continue to grow.

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3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings. Some of these areas, as identified by, include: Making sure the contact information on all local listings is correct. Final Thoughts.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Stacy Thompson (Senior Content Marketing Writer).

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. For these reasons, online consumers are judging what they see of a business by their website, app, and other online presences. B2B Online Marketing Blog Brand Management branding campaigns design marketing ux

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4 Metrics to Track ROI in B2B Online Marketing

Hinge Marketing

As the end of the year approaches, many professional services firms will ask “what is the return on investment for my marketing expenditures?” ” However, the ROI for traditional marketing investments is notoriously difficult to measure. Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. Increased sales.

3 Online Marketing Trends To Take Advantage Of

It's All About Revenue

Each year we see new online marketing trends come and go, some will remain relevant but most of these trends are constantly shifting and evolving to fit the ever fast moving industry. If you’re not aware of these new marketing trends, you could put yourself in serious danger of falling behind in the face of your competition. 1. Data Insights in Online Marketing - Spending on marketing analytics is expected to increase 60% by 2015 according to Gartner. What other brands are they interacting online? How much time do they spend online?

5 Online Marketing Tips Every Financial Advisor Should Know


With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. Tips to Help Financial Advisors Stand Out Online. 1) Drop the financial speak. Like it or not, these days your first impression is happening online. Share Your Story.

Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. At Tomorrow People, we live and breathe online marketing - we pride ourselves on being early adopters, naively assuming everyone is the same. Here are some of the worst offenders.

Six Essential Online Marketing Tools for AEC Firms

Hinge Marketing

Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Many firms hold true to traditional marketing techniques, such as PR, advertising, and referrals, as their primary marketing tactics. Here are six must-have tools for your firm to launch a successful online marketing strategy: 1.

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4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In June, however, Facebook announced it was testing out “Lead Ads.”

Online Marketing – Don’t Leap Before You Look

B2B Marketing Traction

A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first. In one of my client situations, a marketing department wasn’t sure of the login for their website statistic tracking account. In another situation, a client had both a Facebook Business Page and a Facebook personal account.

5 Essential Tips to Consider before Boosting a Facebook Post

KoMarketing Associates

It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Based on the goal, companies have the ability to target anyone they want on Facebook.

B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who master online marketing can reduce marketing costs, refine their targeting, make changes on the fly and track real-time results. For many businesses, online marketing can be as overwhelming as how to approach a major home renovation. This section shows you how.

3 Conversion tactics for your online ads


Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of people all over the world. When structuring the copy for your online advertising , you need to be captivating, concise, and clear. Being clear in an online ad seems like an obvious idea to may people. Captivation. Concision. Clarity.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid?

Facebook Mistakes and How to Fix Them

WindMill Networking

Facebook is a powerful tool to market your business and brand. Likely you’re using Facebook for your business already if you’re a reader here. Author information. Mike Gingerich contributes a monthly column on Facebook. Twitter | Facebook | LinkedIn | Pinterest |. Facebook Mistakes and How to Fix Them by Mike Gingerich - Maximize Social Business.

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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing  built into products, allowing the code to do some of the advertising work for you. Marketers need to work with development to design the right sharing experiences in order to generate maximum, positive posts.

How to Write Blog Posts that Get Shared on Facebook

WindMill Networking

Author information. Mike Gingerich contributes a monthly column on Facebook. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Twitter | Facebook | LinkedIn | Pinterest |. FacebookAnd depending on your comfort level […]. Mike Gingerich.

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How to Optimize Facebook Video

WindMill Networking

Facebook has made uploading video to their website easy, and it’s taken off as an “in-demand” method users on Facebook like for consuming information. Author information. Mike Gingerich contributes a monthly column on Facebook. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Twitter | Facebook | LinkedIn | Pinterest |. How to Optimize Facebook Video by Mike Gingerich - Maximize Social Business.

Fuel Your Online Marketing Machine with Dynamic Content

B2B Marketing Traction

Does your online content make your phone ring? Quality, online content (even if it was written years ago) is the key to getting found online today. Provide quality information that solves problems, answers questions, and gives you credibility. What kinds of content will fuel your online marketing machine? Tweets, LinkedIn and Facebook status updates.

Using Facebook For Email Marketing

WindMill Networking

It’s imperative that one uses online marketing for their business. Whether you have a physical location or you’re completely virtual the success of your business maybe determined by your online marketing efforts. And specifically, email marketing is one of the more successful ways of marketing via online. Email Marketing

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Of course, most people using LinkedIn know that there is a robust job search and posting section, but I don’t think many marketing departments are using it to its fullest potential.

30 B2B Social Media Tips for 2016

KoMarketing Associates

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. 10 of the Best B2B Facebook Pages.

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Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. What are the goals of your social media marketing program? This Here are some key questions to answer: What do you want to achieve with social media marketing?

9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. hope these lessons inspire both your daily and ongoing inbound marketing strategy, as they did for me. That’s pretty amazing!

Tried and True Techniques for Fusing Offline and Online Marketing


The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. How Do You Integrate Your Offline and Online Marketing? Great!

Five Marketing Metrics that are Definitely NOT “Worthless”


Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection. ” True!

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Optimizing Facebook Images for Branding

WindMill Networking

Facebook posts with beautiful, quality images get more engagement. Did you know that by optimizing your blog post images for Facebook, you can maximize the number of eyeballs on your post and help to increase post shares and brand awareness? In this post we’ll dive into a number of ways businesses can optimize Facebook images […]. Author information. Mike Gingerich contributes a monthly column on Facebook. Twitter | Facebook | LinkedIn | Pinterest |. Optimizing Facebook Images for Branding by Mike Gingerich - Maximize Social Business.

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20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Content marketing efforts should always be geared towards a specific audience.

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. 57% of advertisers budgets for Facebook are being allocated for mobile usage.

Top 5 Tips on Making More Attractive Facebook Page


If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. Why is an attractive Facebook page important? Plus, an attractive, branded page looks more professional, amplifying the benefits of being on Facebook.’s Facebook page is a good example. People! Memes. Events.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. Instagram is a social media platform unlike any other. Microsoft.

Why a Multichannel B2B Marketing Approach is Better Than a Single One

KoMarketing Associates

There are so many marketing strategies and channels available for B2B marketing companies today, and it’s easy to get overwhelmed. It may be difficult at first to see how several different tactics could work together to achieve a cohesive online presence, but multichannel marketing has significant benefits for your organization. Cross-Promotion of Campaigns.

Online Reputation Management Strategies for Higher Education


Last week, Fathom’s Jonathan Pogact presented a session at the Higher Education Web Professionals (HighEdWeb) Association’s annual conference titled “Must-Know Strategies for Protecting Your School’s Reputation Online.” In higher education, reputation online can impact leads, enrollments, starts, retention and alumni relations. Develop a Response Strategy. Don’t feed the trolls.

10 Things I’ve Learned About SEO in 2014

KoMarketing Associates

It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. SEO is about much more and it’s up to everyone in the industry (and online marketing in general), to educate themselves and others, on what truly makes up a successful SEO program. 2. Content Marketing Must Have Marketing  . TEN YEARS! Google.

Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. Instead of generously sharing information about their field of expertise, they share “me-formation.” ” There’s an “I” in information, but that doesn’t mean you should always talk about yourself. That’s what content marketing does.