Facebook Information Newsletter Personalization 
Writing on the Web
AUGUST 25, 2016
When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action. The first is an attractive personality.
Writing on the Web
JANUARY 5, 2011
You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter.
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Writing on the Web
JULY 5, 2011
Have you ever read an e-newsletter or blog post and got a feeling of disappointment? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter.
Writing on the Web
APRIL 18, 2011
How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? These goals apply to your website, your blog, your newsletters and everything you publish on the Web whether in text, audio or video. Take a survey.
Writing on the Web
DECEMBER 15, 2010
Do you use social media like Facebook , Twitter or LinkedIn ? Subscribe to e-newsletter and blogs? Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. I feed information to them every day and respond to requests, even when I’m not actively marketing in person.
Writing on the Web
JANUARY 11, 2011
In another study, when information was labeled as fact, it was subjected to critical analysis. Apparently humans have a tendency to want to make factual information wrong, compared with information labeled as a story, which people accept more easily. A deeply personal story (a tragedy, a rags-to-riches example).
Writing on the Web
APRIL 25, 2011
Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Share this on Facebook. People are good at writing about what they know.
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