KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Then use audience targeting and Facebook ads to get people to see it and sign up.”. Get Personal.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

MARCH 10, 2021

And because Twitter hasn’t made as many radical changes as, say, Facebook , it’s easy to fall into a bit of a “been there, done that” mentality with the platform. They appear for only 24 hours, and they’re in the same vertical format as Stories on Instagram or Facebook. Fleets are basically Twitter’s versions of Stories.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

FEBRUARY 25, 2020

One of my favorite remarketing tactics is to bring the top of the funnel users who either signed up for a newsletter, infographic or whitepaper and provide them with a middle of the funnel piece such as a webinar or comprehensive guide. I have some great information on which ad platforms will your B2B needs the best. Worry no more!

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

JANUARY 25, 2018

While B2B SEO campaigns aim to increase brand exposure and generate quality leads that will eventually turn into sales through actions like demo requests, whitepaper download, newsletter sign ups, etc., Most B2C purchases are decided by a single person, while the typical B2B purchase is influenced by multiple decision makers.

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

KoMarketing Associates

JULY 24, 2013

As I wrote in a recent column for Search Engine Watch, the content marketing process includes: A Method for Research & Information Aggregation. Even if you have the greatest collection of resources for gathering information, failing to properly interpret or execute communication will set your team back significantly.

SEO 120

SEO Peer-to-peer Ethics B2B 120

KoMarketing Associates

JULY 25, 2017

If you stand out as a brand with your creative assets such as copy, images, and videos, have an interesting personality that exudes excitement about your industry, your customers, and your offerings, it attracts others in your target audience to engage and potentially convert. Research is a very compelling content for B2B marketers.

B2B 152

B2B Linkbait Advertising Agencies Work Management 152