Biznology

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Social media marketing is Homo sapiens sapiens social

Biznology

As a result, companies too often make up their social media marketing as they go along, ad hoc, reacting to content and information and updated they get as they get them, tactically instead of strategically. What I mean by this is that your social media channels are akin to your own personal wire services.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Do they “like” you on Facebook?

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Dearest Null: Why Don’t You Like Us?

Biznology

How do you encourage someone to open your email newsletter and then click through to your website? Here are 10 email marketing tips from one who receives your newsletter. Oh, I try not to take it personally. I subscribe to a ton of newsletters, and most are ones I’m genuinely interested in reading. Bad data, yes.

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Your corporate website needs to become a trap

Biznology

Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. 1) Email List/Newsletter — Are you subscribed to any newsletters? I am subscribed to the newsletters of Seth Godin , Chris Brogan , CC Chapman, and Christoper Penn. The next step is to trap them.

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Tools I use to amplify social campaigns

Biznology

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

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10 Reasons why you should have an active business blog

Biznology

To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogging can help you communicate special events and information with your customers quickly.

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Content Anticipation: E-mails From Greg Laurie Are Enough

Biznology

I remind you that this series that I have been putting together on how different publishers and content producers either help or hinder their efforts is based on how I receive information most effectively. I am not arrogant enough to think I can list your "Top 10 Content Deliveries" for you because content is extremely personal.

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