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Facebook Ads Library- What it is and how to use it

Valasys

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. This forged to be the perfect opportunity for Facebook to create an indispensable advertising platform. .

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. The digital shopping experience will be available at Walmart.com/Live and on Walmart’s Facebook page for live streams of celebrity shopping carts.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Grocery merchandising experts Symphony RetailAI have also launched a COVID-19 Insights Hub , which reports snippets of information with explanations. More social media consumption was one answer, with Facebook and Youtube heading the list. Major news outlets were the primary information source everywhere (64%) but the U.S.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Your event page should be just the right mix of informative, playful, and memorable. 77% of all Americans have at least one social media profile.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement. This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement.

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Millennials vs. Gen Z: How Are They Different?

Salesforce Marketing Cloud

48% of Millennials visit stores to get merchandise immediately compared to 39% of Gen Z. According to Salesforce’s Connected Shopper report, 48% of Millennials said that one of their primary reasons to visit a store is to get merchandise immediately rather than wait for delivery, as compared to 39% of Gen Z.

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Top 15 Content Marketing Trends for 2023

ClearVoice

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Short-form videos give users bite-sized information and entertainment. Some platforms like Instagram and Facebook also allow brands to facilitate transactions in-app.