Contently

FEBRUARY 22, 2023

Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. Have a plan. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Promote it via emails, newsletters, and blog posts, as well as on all social channels where your brand is active.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Marketing Insider Group

NOVEMBER 3, 2020

Think about how to provide value for your existing customers with informational content as well as how to use them as a content source. Informational content can be a great way to drive sales and conversions too. But it’s well worth thinking beyond the email newsletter and the Facebook post. How-To Content.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. But there’s another short-form video format taking social media by storm: Social Reels. You can then turn those ideas into Reels that reflect your individual brand personality and values.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Marketing Insider Group

MARCH 18, 2020

DivvyHQ helps you automate and simplify your content marketing , organize your teams, streamline your processes, plan and create your content, and measure its performance. My favorite part of Mailchimp is the ability to send automated RSS newsletters like the one we send out to our 10,000+ subscribers nearly every day!

Marketing Management 363

Marketing Management Tools Planning RSS 363

SendX

MARCH 30, 2020

This guide is not about the cheapest services available but about how you can be more informed so you don’t end up with bills you didn’t anticipate. All plans allow you to send unlimited emails to your list. Then you can move to the Professional plan. Usually, it is one time cost if you are just publishing a newsletter.

Pricing 196

Pricing Price Email Marketing Planning 196

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. Account-based marketing, AI-driven campaigns, and new AR/VR immersive experiences all collect and depend on information to drive growth.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Content Standard

JULY 9, 2019

Poor old email can get forgotten about — sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. According to a report by the Direct Marketing Association , 91 percent of marketers rate email as a key strategic channel, even more so than social media at 83 percent.

Email Marketing 108

Email Marketing Practices Personalization Planning 108

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Launch Marketing

APRIL 5, 2023

As B2B organizations look to reach buyers in more unique and engaging ways, there are a few content marketing trends to focus on and activities to consider when planning content efforts moving forward. It is easy to consume and combines visuals with important information. Read on for more. It has also been the most effective.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Convince & Convert

APRIL 13, 2016

From an editorial planning prospective, one of the great things about the growing season is that it’s predictable—plant the seed, grow it, harvest the crop. With the launch of Facebook Live to brands, Monsanto recently experimented with it to tell the story of the growing season. How Monsanto Uses Facebook Live.

Facebook 105

Facebook Social Media Storytelling Video Marketing 105

Salesforce Marketing Cloud

JANUARY 29, 2024

Make a new plan, Stan What is an email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

QuanticMind

OCTOBER 9, 2023

Consumers today want trustworthiness, personalization, and more control throughout their buying journey. In essence, creating personalized experiences matters now more than ever before. For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google. What is Direct Response Marketing?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Content Marketing Institute

AUGUST 31, 2023

It can suggest titles for articles and subject lines for newsletters if that’s not your strength. Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. It never gets tired of sharing insights with you.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Instead, I predict people will move toward more private or closed online spaces such as messenger apps, groups, forums and newsletters. What will our customers want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

SmartBrief - Marketing

OCTOBER 9, 2023

Threads currently ranks near the bottom of the most popular social media platforms, and Meta CEO Mark Zuckerberg previously indicated the company has no plans to monetize Threads until it’s bigger and more established, which limits the appeal to brand marketers. Features & functionality Threads functions very similarly to X.

Twitter 52

Twitter Phishing Domain Privacy 52

Contently

MARCH 6, 2018

Algorithms like Heliograph, the Washington Post’s AI technology that spits out short articles, have gotten pretty damn good at relaying objective information backed by data, such as recaps of sporting events and analysis of financial reports. Robot writers can’t use the first person—at least not until we reach the singularity.

Content 167

Content Linkedin Facebook Analysis 167

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects. After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

AUGUST 24, 2023

OptinMonster has plenty of targeting and trigger features that detect user behavior to display the right campaign to the right person at the right time. For example, you can set up a campaign that asks visitors to provide their email addresses for a newsletter, exclusive deals, and downloadable resources.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Sprout Social

JANUARY 26, 2023

Chances are at least one person you know shares your enthusiasm for that place. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals. How did you find it?

Paid Content 124

Paid Content Advertising Agencies Planning Word of Mouth 124

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

CMS Development 101

CMS Development Examples Work Management Touchpoints 101

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE! And CC Chapman.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In this guide, we show you how to use data to curate content for social media and share posts that resonate with your audience. But curating content for social media is a bit more straightforward. newsletter signups ??

Curation 140

Curation Content Social Media Custom Publishing 140

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Suddenly, you start seeing personalized recommendations for sneakers that exactly match your style and previous purchases.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. Building a trustworthy social media presence and strong relationships and connections with the right people are important aspects of social selling. That is not true.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Convince & Convert

AUGUST 5, 2016

Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is keenly aware of how many brands get Facebook wrong. Curious how else your Facebook ads could perform better? Watch the video for more actionable tips from Mary!

Facebook 101

Facebook Paid Search Agency Ads Advertising Funnels 101

Brandpoint

JUNE 1, 2022

Determine your brand voice/personality. The phrase “on brand” really picked up over the past few years when referring to personal brands, but it’s also a reflection of what your company’s brand should look like. But on Facebook, we like to keep our posts very culture-focused. My Level One brand awareness tactics are: 1.

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

PureB2B

NOVEMBER 10, 2021

However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. Develop a High-Value Newsletter. Generating Leads for Your Business.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. Develop a High-Value Newsletter. Generating Leads for Your Business.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Hubspot

APRIL 9, 2020

Have you ever browsed an online store, then gone on to a social media network just to see a pop-up advertisement for the exact products you just looked at? Third-party cookies are different from first-party cookies, which can only give brand information about the sessions a user has on its own site. Launch targeted ads on social media.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business. That matters.”.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110