ViewPoint

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A 3 Step Process to Make Social Media Produce Sales

ViewPoint

Blogging, engaging, listening to customers on Facebook or Twitter. ” You're tweeting, blogging, posting updates on Facebook. What actionable information does each interaction produce and where does that information go? Do interactions even produce actionable information? Here's a 3 step process that will.

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3 Tips to Turn Noise Into Value

ViewPoint

You may be wondering what these pieces of information are all about. I’ll tell you – the reason is to show you that without context, information is nothing more than noise. You may be asking yourself why I’ve listed off facts about someone or some company. So what can you do? How do you turn this noise into value?

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3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

ViewPoint

You have, no doubt, read that prospects are impatient with sales reps that ask a lot of discovery questions (especially if the information can be found with a little research). When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. Find a relevant article.

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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

It’s essential to be able to inform the sales team about: our reason for existence, the direction of the company and why it’s the correct course, what we sell and why we sell it, which markets to pursue, the competitive landscape and the pricing model.". From Mike Weinberg’s book, New Sales. I whole-heartedly agree with Julie! But it isn’t.

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PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Then go on Facebook and let your friends and family know. Twitter is more of a running conversation, where people relax and divulge more personal information. Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Have you reviewed a new book for The New York Times ?

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. How do you foster engagement on Facebook? It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses.

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Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

This will give you valuable information for adjusting your timing and increasing your conversion rates. They can be found on Twitter and Facebook.' Analyze your results over time and look for correlations between metrics. Mike Kamo is the VP of marketing for Strideapp.

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