The Point

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content.

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

Here, the Salesforce folks have accomplished a design that is both unique enough to catch the eye as you scroll by, but also informative enough to engage the reader. Along with the faux desktop, coffee cup, and pen, each element adds a human flavor to a scene that otherwise would be just another information kit. Click To Tweet.

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Is it Time to Add Chatbots to Your Demand Generation Engine?

The Point

Proponents argue that by responding to Web visitors more immediately, in a personalized way, and with a relevant message (based on information already stored in a CRM system, the page the individual is visiting, etc.), engagement rates and sales conversations can increase by an astounding 10X-20X. They’re a complementary technology.

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Tips for Increasing SDR Engagement Rates

The Point

It ensures that every lead gets a prompt, personalized response, regardless of sales bandwidth, and the resulting engagement with that first touch (or lack of engagement) gives the SDR more information with which to prioritize human follow-up.

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Winning B2B Email Campaign Keeps it Simple

The Point

billion active users, Facebook offers a unique and compelling platform for reaching the world’s consumers. But what’s the best way to get the most from your Facebook advertising investment?”. In fact, BounceX doesn’t even try to convince me that Facebook advertising is difficult, or complex, or tough to manage without their advice.

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Checklist: 5 Ways to Minimize Webinar No-Shows

The Point

Consider adding a detailed agenda, for example, or speaker bios, or other information to reinforce how the time spent will be worthwhile. You should still encourage people to share your event via LinkedIn, as well as post Webinar information to your company page as an update, but neither will have the same effect as a reminder.