The Forward Observer

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts. And, interesting fact – earlier in her career she was a TV reporter and news anchor!

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?