The Effective Marketer

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The Danger of Automatic Feeds in Social Media

The Effective Marketer

An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Semi-automatic feeds require intervention. Inappropriate style.

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Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Hubs tend to be better informed because of their social links and they can also influence their networks (hey, if I got this from Bob it must be good!). As big targets for new content, hubs are constantly bombarded with information and therefore may ignore or not see your new content which will prevent it from being spread.

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How to Maintain Great Content Curation

The Effective Marketer

Are they active on Facebook? Be on Facebook. Readers need this information so they know what to expect from your curation and know if they want to subscribe. You don’t want to make your readers work for your content so it’s important to be where they are. Have an audience that spends a lot of time on Reddit? Be on Reddit.

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. Because people are habitual, they hang out on Facebook, Twitter and other networks at fairly regular times throughout the day. Social Sharing.

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how to use social media - lessons from ama digital conference

The Effective Marketer

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google.

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inbound marketing training for free

The Effective Marketer

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. and measure it religiously.

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Listening to Your Customers In the Digital Age

The Effective Marketer

Customers are asked to offer a solution to a problem but they aren’t informed enough, aren’t experts in the field and have a limited frame of reference. That includes paying attention to comments on your blog , using your Facebook Fan Base to test new ideas, monitoring Twitter feeds, and more.