SnapApp

JANUARY 10, 2012

There are a few standout features that clearly help Google+ stand out from Facebook, formerly one of the hottest and most effective business marketing social media platforms. Facebook's chat pales in comparison, especially considering Facebook chat never really caught on as a business marketing tool. Awesome analytics.

Facebook 48

Facebook Google Ideal Customer Profiles Social Networks 48

SnapApp

JUNE 4, 2012

s Twitter and Facebook news feeds. For most companies, the goal of social media management is to provide information to consumers that helps establish the brand as a thought leader in its industry and drive traffic to the company's website. For Facebook, the prime interaction time period is between 6 p.m. Source: Katerha).

Twitter 48

Twitter Facebook Click Rate Social Media 48

SnapApp

MARCH 16, 2012

On Wednesday, SnapApp hosted a webinar about Facebook's new Timeline layout and what the changes meant for the future of Facebook marketing. We know many of you found this information helpful, and are sharing the slides and a recording of the presentation here for your convenience. View more presentations from www.SnapApp.com.

Webinar Metrics 48

Webinar Metrics Facebook Marketing Strategy Marketing & Strategy 48

SnapApp

APRIL 10, 2012

The Internet was abuzz yesterday with Facebook?s Instagramers took to the web broadcasting their thoughts, with some announcing plans to delete the app now that Facebook was involved. Social media mavens began discussing its implications for Instagram, Facebook, and how it affects the social game as a whole. As Facebook?s

Facebook 48

Facebook Acquisitions Broadcasting API 48

SnapApp

FEBRUARY 29, 2012

Get your Free Facebook Landing Page App for Timeline from SnapApp by registering for an account. As of this morning, Facebook rolled out yet another new feature - Timeline for Brand Pages. This feature allows businesses to not only follow the up-and-coming Timeline trend on Facebook, but to reach their audience in a more personal way.

Facebook 48

Facebook Brand Identity Branding Landing Pages 48

SnapApp

APRIL 13, 2012

Accumulating thousands of Facebook fans is no easy task. Facebook has become a highly competitive marketplace for brands, and users are no longer as quick to "like" a brand. But there are a few techniques marketers can use to help their business Facebook pages stand out from the crowd and start earning more likes. Robust design.

Facebook 48

Facebook Brand Identity Branding Fulfillment 48

SnapApp

APRIL 4, 2012

Below is a quick overview of some of the things Facebook page administrators should know today to? prepare for and manage their Facebook Page with Timeline, but first, start with a quick ?Are On March 30th, Facebook migrated? Facebook Pages ?look? things with Facebook Timeline: Pages sport a ?cover cover photo?

Facebook 48

Facebook Brand Identity Branding Marketing Management 48

SnapApp

JUNE 16, 2012

As it is a feature of Facebook's Timeline, you may have noticed that there are now 12 customizable "Favorite Tabs" that appear underneath your cover photo. These Favorite Tabs give Facebook users the ability to highlight important information in hopes to direct users to additional content. and deploy them to your Facebook Page.

Facebook 48

Facebook FAQ Ideal Customer Profiles Custom Publishing 48

SnapApp

NOVEMBER 15, 2011

For marketers, Facebook can be a powerful referrer. Believe it or not, for some publishers, like Cosmopolitan Magazine , Facebook has surpassed Google as a traffic source. At face value, one measure of a brand's social media health is its number of Facebook fans. through Facebook's content sharing mechanisms.?For

Facebook 48

Facebook Landing Pages User-Generated Content Blogger 48

SnapApp

JULY 13, 2011

Your Facebook Page is humming with updates, news, and posts. But how much of your target audience is viewing this information? There are a few simple, but effective ways to increase the number of your Facebook fans. Like-gating" is a popular method that many prominent Facebook fan pages employ.

Facebook 48

Facebook Word of Mouth Blast Campaigns Customer Satisfaction 48

SnapApp

JANUARY 25, 2013

Naturally, when "Find me on Facebook" became popular, marketers were more than happy to oblige. Today, however, Facebook marketing, as well as other social media, email, and multi-channel marketing programs require a lot more sophistication than a simple presence. For running apps and promotions on Facebook, this logic still applies.

Promotion 48

Promotion Facebook Multi-Channel Business 48

SnapApp

FEBRUARY 7, 2012

This is Asma, social media manager at SnapApp, and tomorrow I'm hosting a webinar about how you can use a Facebook sweepstakes to get more? Part One of our Webinar Series: Proven Strategies to Grow, Engage and Convert Facebook Fans goes over exactly what you need to know to run your own sweepstakes.the right way.

Webinar Metrics 48

Webinar Metrics Facebook Social Media Media 48

SnapApp

AUGUST 1, 2012

Gemvara has done this with their SnapApp, creating a customer gift app where users can enter their personal information in order to receive a $50 gift from the company. At the bottom of the lead generation form, users have the ability to opt-in for "exclusive deals and insider information" from Gemvara. Displaying the Product.

Facebook 48

Facebook Opt-out Opt-in User-Generated Content 48

SnapApp

APRIL 29, 2011

Pangea Media, the largest quiz and quiz technology company on the web, today announced its SnapApp marketing platform for customer engagement and acquisition is now accessible to users tapping into Facebook on mobile devices. ?No More than 250 million, or almost half of all Facebook users, access their news feeds via mobile devices.

Mobile Marketing 48

Mobile Marketing Customer Surveys Facebook Media 48

SnapApp

NOVEMBER 9, 2018

Think about how you connect with your friends today: Instagram stories, Facebook Messenger, WhatsApp…. Technology like this has helped us become accustomed to an instant exchange of information — our connections with the people in our lives and our broader world now happen in real time. The way people interact is changing today.

Conversion 101

Conversion Sales Qualified Leads Sales Cycle Paid Search Agency 101

SnapApp

MAY 5, 2016

In this post: Facebook Video Ads. New Enterprise Content Marketing Stats to Inform Your B2B Marketing. Facebook Video Is Exploding – Here’s How to Leverage Facebook Video Ads Today. Video on Facebook continues to explode. There’s no better time to add Facebook video ads to your marketing mix.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

SnapApp

AUGUST 29, 2018

But in reality, you can go much further than that with a Slack group, Facebook group, etc.” Whether it’s a custom built area of your site for VIPs or a Facebook Group, these micro- communities are a marketing tactic that feel more like helping than selling. said marketing expert Nichole Elizabeth DeMeré. Start a podcast.

B2B Marketing 114

B2B Marketing Marketing Budget B2B Top of Funnel 114

SnapApp

SEPTEMBER 25, 2018

According to Pinpoint Market Research , 64% of B2B marketers generate leads via LinkedIn, 49% through Facebook, and 36% through Twitter. Whether it’s through informational blog content, webinars, email campaigns, or ads, seeing your brand across different channels will help them warm up to your product.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

SnapApp

JUNE 12, 2012

At 800 million active users as of the beginning of 2012, Facebook is the second most-visited website in the world, behind only Google. However, reports suggest that Facebook fans are among the lowest quality of social media subscribers in terms of engagement. Also, your Facebook posts typically reach only those who have subscribed.

Social Media 48

Social Media SMS Media Long Tail Marketing 48

SnapApp

NOVEMBER 8, 2013

To celebrate 65 years of lotion devotion, Dial is inviting its Facebook fans to enter a sweepstakes for a chance to win their newest product, a new line of 7 day moisturizing lotions. Visitors are required to like the Dial Facebook page to be eligible to enter the sweepstakes. Dial is increasing its Facebook fan base.

Click Rate 48

Click Rate Stats Opt-in Facebook 48

SnapApp

DECEMBER 20, 2011

According to ComScore, 16% of Cosmopolitan Magazine's August web traffic came through Facebook. Believe it or not, Cosmo's Facebook traffic even surpassed Google traffic by 4% for this same month. With Facebook and Twitter, magazine content becomes social, inspiring conversations and recruiting new leads for advertisers.

Social Media 48

Social Media Media Marketing & Strategy Tips 48

SnapApp

MAY 14, 2019

The key is to provide value by offering the information they need at the right time. In fact, customers feel most satisfied during their buyer’s journey when using a live chat feature (92 percent), compared to voice (88 percent), email (85 percent), and even Facebook messaging (84 percent).

Lead Scoring 88

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 88

SnapApp

APRIL 3, 2012

Last Friday SnapApp announced our free Facebook Landing Page App. Within no time at all, customers were creating landing pages to welcome their fans to their Facebook page with interactive and engaging content. They used the free Facebook landing page and introduced fans to their services with an informative video.

Landing Pages 48

Landing Pages Facebook Video Marketing Service 48

SnapApp

APRIL 10, 2014

At the conference Andy Mitchell, Director of Global Media Partnership at Facebook, offered the following insights: Facebook defines media companies as companies that create their own content. Facebook will be rolling out more pages recommendations based on the user’s likes. Curious to see how others are doing this?

Ad Building 48

Ad Building Mobile Advertising Ad Frequency Conference 48

SnapApp

JULY 9, 2012

Within that network, users can share information, chat online and post news -- like Facebook, only Googlier. Circles was so successful that Facebook quickly launched a similar program on its own site. Regardless of the platform's quality or the power of its backers, Facebook and Twitter still rule the social media schoolyard.

Google 48

Google Social Media Rules User-Generated Content 48

SnapApp

MAY 7, 2018

AdEspresso used facebook ads to retarget people who had already visited the website. The user can get a free trial without entering their credit card information. . Leads are often happy to share more information about themselves, especially if it’s framed in a way that benefits them. Example: AdEspresso. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

NOVEMBER 21, 2011

Google+, the social network launched by the world's pre-eminent search engine, seeks to re-define how information is shared on the web. Specifically, Google+ aims to make it easy to categorize your social network and be conscientiously selective about what information you'd like to share and with whom you share.

Google 48

Google Business Social Networks Paid Search Agency 48

SnapApp

JANUARY 9, 2012

SnapApp client, Remington, launched a new beauty product line with a personality quiz and achieved 54% Facebook engagement. Customers are motivated to provide their information in order to find out their result. Include sharing buttons- Facebook, Twitter, Linked In, etc. Use it to: Collect leads. Connect customers to your brand.

Practices 67

Practices Personalization Peer-to-peer Best Practices 67

SnapApp

JUNE 5, 2015

You can also deploy your code to Facebook and/or create a SnapApp-hosted landing page, all of which will update the content the same way. The Publish page with standard SnapApp options appears and the team chooses whether to embed using the widget code, deploy to a landing page, and/or install it on Facebook.

Optimization 48

Optimization Tools Landing Pages Content 48

SnapApp

MAY 7, 2018

AdEspresso used facebook ads to retarget people who had already visited the website. The user can get a free trial without entering their credit card information. Leads are often happy to share more information about themselves, especially if it’s framed in a way that benefits them. Example: AdEspresso. Self-Qualifying Campaign.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

JUNE 13, 2012

and their Facebook Page , giving users additional opportunities to view and interact with their content. We were interested in turnkey tool that would allow us to create and publish a highly customized Facebook campaign at reasonable cost." Having multiple opt-in boxes was key to the success of our Facebook campaign.?Our

Opt-out 48

Opt-out Opt-in Television marketing User-Generated Content 48

SnapApp

SEPTEMBER 20, 2011

Users submit an entry form containing their contact information, and are entered to win. Collect sweepstakes entries via Facebook. With Facebook?s Grant additional entries to users who share the sweepstakes on their Facebook or Twitter networks. A sweepstakes is a contest or promotion that offers a grand prize.

Practices 48

Practices Microsite Best Practices Opt-in 48

SnapApp

OCTOBER 10, 2012

In-Person AND Online Engagement : Before the event even begins, you can interact with attendees online , see who is going (including your friends) and connect on Facebook, Twitter, LinkedIn and Foursquare. It's not just me, though, if you're a savvy marketer, and you're in (or can be in) Boston for FutureM, here's why you should attend.

Buzz 48

Buzz Interactive Marketing Facebook Twitter 48

SnapApp

SEPTEMBER 10, 2012

Photo Contests: Upload a photo from desktop, mobile phone or Facebook. Post to Facebook : One-click from the app builder posts contest details to your page's timeline and into your fans' newsfeed. Social Sharing : Sharing to Facebook , Twitter , Pinterest , email, etc. Video Contests: Submit a video via its YouTube ?

Social Media 48

Social Media Media Viral Marketing Sales Qualified Leads 48

SnapApp

MARCH 7, 2017

You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. TrendMicro , a cloud security company, promoted an interactive assessment within one of its Facebook ad campaigns. Examples of Interactive Assessments in PPC Ads. Image source.

Paid Content 48

Paid Content PPC Paid Search Agency Ads 48

SnapApp

SEPTEMBER 12, 2011

Either the sharer wants their network to know some information (announcements, current events, etc.), Are you planning on sharing this blog post to Facebook or Twitter? Users share their own SnapApp quiz results on Facebook for the same reasons I share my blog posts on Facebook-- ownership and self-expression.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

SnapApp

AUGUST 8, 2012

Luxury Link has provided inspiration for the latter by creating and embedding their SnapApp onto their Facebook Page. In order for users to interact with Luxury Link's SnapApp, they must first "Like" Luxury Link's Facebook Page. All SnapApp customers have the option to embed share buttons (including Facebook, Twitter, Pinterest, etc.)

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48