Paul Gillin

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Why Facebook Isn’t Worried About Ello

Paul Gillin

I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. Ello has no better chance of challenging Facebook than MySpace or Friendster. They will be disappointed. No one knows.

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Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. Facebook & LinkedIn. Perhaps you’ll find these basic explanations useful in some context.

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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.

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Five Facebook Tips for Small Businesses

Paul Gillin

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. Tip #3: Keep it simple.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

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Recent Posts: Expanding Social Authority and Enlivening Boring Predictions

Paul Gillin

Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. Numerous studies have shown that organic posts by Facebook pages are reaching only a tiny fraction of the audience they used to. B2B blogging Content Marketing Facebook How to marketing podcast Social Media social networks Indium Corp.'

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Gordon Gekko is So Last Century

Paul Gillin

Comment: Facebook is replacing the socializing power of the office water cooler and powering the distributed workforce revolution. I wish the IT organizations that still block Facebook and YouTube would get the message: Socializing has always been part of the workplace and is essential to worker satisfaction.