Chris Koch

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The crisis of buyer information in B2B and how to fix it

Chris Koch

Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more. So how to stave off this impending crisis of buyer information? Are you making plans for a post-buyer information age? It may seem facile, but social media are the answer. What do you think?

B2B 100
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The crisis of buyer information in B2B and how to fix it

Chris Koch

Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more. So how to stave off this impending crisis of buyer information? Are you making plans for a post-buyer information age? It may seem facile, but social media are the answer. What do you think?

B2B 100
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How Facebook’s privacy disasters will change B2B marketing

Chris Koch

Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. Customers are less willing to give up information.

Privacy 100
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How to use social media for B2B

Chris Koch

Some monitoring tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Gather information by asking questions. Asking for information helps deepen social media relationships. See the distribution of conversation. Trend the conversation.

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We’re missing the real social media revolution

Chris Koch

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. Social media tools are imperfect for informing people. Twitter is literally an endless stream of information, much of it repetitive. The tools are imperfect for informing us. This is no evolution.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. You’re better off getting a dedicated tool that lets you manage the flow of information. Transfer Twitter relationships to LinkedIn and Facebook.

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Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

Will it be Facebook or MySpace? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media.