B2B Marketing Traction

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B2B Marketers: It’s Time to Claim Your Facebook Company Page

B2B Marketing Traction

You may not know it, but your company page already exists on Facebook. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. If your company page did not exist, Facebook created a blank page for you. And, it’s blank.

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B2B Marketers: How Much Time Should You Spend On Facebook?

B2B Marketing Traction

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. You can do all of these on Facebook.

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Have a B2B Facebook & Twitter Presence with Minimal Time

B2B Marketing Traction

Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? B2B marketers are interested in having a presence on Facebook and Twitter, but they have two main concerns – time and privacy. You can also view the presentation slides on Slideshare.

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11 Reasons Why You Need a Facebook Company Page

B2B Marketing Traction

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

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Why a Facebook Company Page Makes You Less of a Dinosaur

B2B Marketing Traction

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook. So, what are you waiting for? Photo on Flickr.

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Facebook for B2B Marketing? billion users on Facebook (half of whom are accessing it from mobile devices). Then, use Facebook to bring out the human side of your company. SlideShare.

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Social Media Marketing: Where Do I Start?

B2B Marketing Traction

Business to Consumer marketers should start with Facebook. See the post, Facebook’s Fake Numbers: ‘One Billion Users’ May Be Less Than 500 Million. I recommend that B2B marketers set up a Facebook page and B2C marketers have a presence on LinkedIn. LinkedIn has personal profiles and company profiles.