Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? Industries.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. Facebook vs LinkedIn by the numbers. Not so much. billion users.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. industry, job title, seniority, edu, geo, groups, etc.) Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Martech Advisor

JANUARY 30, 2020

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. Facebook serves as a gatekeeper on that bridge.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Oktopost

MARCH 21, 2019

Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. Hashtags are now commonplace in the social media landscape. Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. How to Use Hashtags on Facebook.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. Each network is different, though, so your listening strategy should be customized per network. Each network is different, though, so your listening strategy should be customized per network. What is Facebook listening?

Facebook 93

Facebook Tagging Network Marketing Trends 93

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. There are more than 1.86

Facebook 111

Facebook Marketing & Strategy Marketing Strategy Planning 111

Hubspot

JANUARY 20, 2021

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women's networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable. If you're considering creating a Facebook group for your own company, you'll want to keep reading. Let's dive in.

Facebook 101

Facebook Business Hubspot Privacy 101

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Users flock to LinkedIn seeking work opportunities and network growth.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are Facebook Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Outbound Engine

OCTOBER 17, 2018

Many of our clients come to us with the same question — what’s the difference between a Personal Profile and a Business Page on Facebook? Understanding the difference between the two, and what type of content to share on each one, is critical to staying relevant as a business owner on social media. Get It Now.

Facebook 91

Facebook Personalization Ideal Customer Profiles Business 91

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Note and move on.

Facebook 90

Facebook Work Management Ad Frequency Marketing Management 90

Convince & Convert

MAY 17, 2016

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. As we know, paid amplification of social media is more important than ever in this era of disappearing organic reach. Why Do Facebook and Instagram Dominate Social Advertising?

Social Media 112

Social Media Budget Programs Facebook Research 112

ClearVoice

MARCH 25, 2022

Learn all about this socially relevant holiday and more in our Socially Relevant Holiday Observance article , and incorporate special days into your social media marketing campaigns. The most recent social media updates you’ll want to know. Facebook App updates: Facebook Reels makes its debut globally.

Social Media 52

Social Media Facebook Media Youtube 52

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Social ad spend is on the rise as well. As mobile spend has grown, so, too, has social media revenue. While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile.

Facebook 128

Facebook Rules Advertisements Advertising 128

Sprout Social

JULY 19, 2016

What began as a simple platform for specific college networks has grown into a hub of social activity for 1.65 Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. That’s where Facebook’s Save feature comes in handy.

Paid Content 99

Paid Content Facebook Features Peer-to-peer 99

SocialPilot

DECEMBER 6, 2023

Why should a business get you to consult on their social media strategy? Let’s face it, in this day and age they’re also likely to check your social media channels. You need to make sure that they find your professional portfolio rather than the Facebook page you created with all the cute pug pictures. You know the ones!)

Personalization 89

Personalization Brand Identity Branding Tips 89

Hubspot

JULY 23, 2020

In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. We know that today’s Facebook user behavior is shifting. Why a Facebook Group, and why now? Organic reach for Facebook posts has been steadily declining.

Facebook 82

Facebook Hubspot Communities Marketing Proposals 82

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. Finetune your social media channels When it comes to connecting and interacting with the public, few other methods can top the impact of social media. Which social media channels should I prioritize?

Public Relations 65

Public Relations Social Media Paper FAQ 65

CoSchedule

JULY 1, 2022

When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook. table of contents].

Analysis 52

Analysis Facebook Research Best Practices 52