Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

SEPTEMBER 29, 2009

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

The Effective Marketer

JUNE 13, 2009

We send it along to the sales reps so tat they can chase these “leads&# like eagles diving for their prey. Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Chris Koch

JUNE 26, 2009

You need to identify the most important influencers in you market and track those conversations. Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Conversations.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Industrial Marketing Today

AUGUST 3, 2010

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

It will help to drive more traffic to your site where you could build a deeper relationship with them. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

MAY 8, 2012

Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. An indirect way to boost subscribers is to drive more traffic to your blog. Explain what the visitor will get from the blog when subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

NOVEMBER 16, 2009

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 29, 2010

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Industrial Marketing Today

MAY 21, 2010

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. Whatever you decide, stick to it because consistency is very important in setting expectations and loyalty with your target audience.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

NOVEMBER 18, 2010

5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. You can have a fancy, well branded website but without traffic it will be useless. Traffic is the lifeblood of internet marketing. Its really simple: more traffic equals more leads, and more leads equals more sales.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Otherwise, your traffic will dry up and the hard-earned readership will lose interest. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 3, 2010

> Oh, we need content, okay let’s just copy & paste from our old marketing collateral. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. We already have lots of brochures and data sheets to give to our prospects and customers.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Develop content for each section using these keywords and phrases to help you get found on search engines and drive traffic to your site. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

MARCH 20, 2012

We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Blog RSS Feed. News Module. Company Status Updates.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MAY 29, 2012

It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. And it's critical that social networks are doing this, because like you (you awesome inbound marketer!), But you know what else it does?

Social Networks 28

Social Networks Lead Scoring Lead Ranking Network Marketing 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. 6) Blog posts provide pathways to qualified lead generation.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

MAY 3, 2012

This provides an opportunity not only to expand your social reach, but also to reconvert those leads in the future as they consume your status updates with links to your other lead generation content and offers. not-so-coincidentally, where all of our leads end up at some point. 4) Bring Back Your Navigation.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

DECEMBER 31, 2012

A recent HubSpot study found that photos on Facebook generate 53% more Likes than text, and the trend toward visual content is only growing in importance. In 2013, investing in design skill development will be crucial for creating effective content for social media and other marketing channels. You can always make the time.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. F Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

B2B Marketing Zone Posts

OCTOBER 5, 2010

Setting up a B2B blog or a Facebook or Twitter [.]. 17 Compelling And Highly Usable B2B Marketing Statistics - Modern B2B Marketing , September 29, 2010 Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. B2B Marketing Online , September 20, 2010 But surely it must be?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

JANUARY 16, 2013

RSS Feeds Hootsuite Plugin – If you use Hootsuite, this plugin is great for keeping track of your RSS feeds all in one place. Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Content Curation. 1.11.2013. [.] Great finds.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

MARCH 27, 2014

If you''re doing inbound marketing, you''re probably maniacal about measuring your success. and you can''t just hit "publish" on a social media update and hope that it somehow brings you traffic. You''ve got to investigate the numbers that matter so you can fine-tune your efforts and get the most bang for your marketing buck.

Lead Scoring 28

Lead Scoring Lead Ranking Linkedin Trends 28

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. LinkedIn for B2B Marketers. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter?

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? Grow your in-house list by implementing a lead generation tactic. Use social media judiciously to increase name recognition, drive traffic and build a community.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60