B2B Marketing Traction

FEBRUARY 28, 2012

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. Create brand awareness?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). A key to successful inbound marketing is having great content and messaging.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

DECEMBER 4, 2013

If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. Email marketing is an excellent way to stay in front of buyers once they find you.

B2B Marketing 100

B2B Marketing Planning Branding Brand Identity 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Inbound marketing specialists optimize content to attract the right leads and convert leads to customers.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MAY 24, 2013

What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. From a marketing standpoint, this seemed impressive at first, but as time has gone on and social media has been adopted by more and more marketers, the quantity and repetition of messages has become overwhelming for many buyers. .”

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 7, 2011

Skilled in new marketing tactics like social media and inbound marketing , but is not dogmatic about any tactic. If your CMO for Hire announces, “You need to be on Facebook!” Or, did they talk a lot about their company and their approach?

CMO 100

CMO Paid Search Agency Effectiveness Cross-Selling 100