SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Think about the different tools you use to drive traffic during a campaign. Here’s where UTM parameters become invaluable.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Traffic analysis.

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Hubspot

MAY 7, 2020

In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. But, in a recent HubSpot Research survey, marketers reported social listening as their #1 tactic in their social media strategy. This is a trend we have been seeing at HubSpot.

Social Media 94

Social Media Hubspot Trends Media 94

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). Your pricing will vary based on your traffic volume. ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Hubspot

MAY 17, 2021

Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Of course, organic traffic and views are very important to your YouTube strategy. However, it's important to use multiple channels to direct traffic to your channel. Users on YouTube like to be educated and not sold to.".

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Hubspot

MAY 13, 2020

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. A/B Testing Facebook Ads.

Facebook 101

Facebook Budget Programs Advertisements Advertising 101

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hubspot

APRIL 5, 2021

The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories? Examples of Facebook Stories for Business. Get inspired by these eight brands. Polls and Surveys.

Facebook 88

Facebook Brand Identity Branding Business 88

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. How do customers discover new products nowadays? Mailchimp competitors”. Ahrefs vs SEMRush”. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Marketing Insider Group

DECEMBER 28, 2020

Other large players in the space include HubSpot , Zoho , and Oracle. Social media publishing: Manual social media publishing is timely, and you can’t schedule posts within most platforms (Facebook is the exception). According to G2 Crowd, an independent software review website, these are their picks for 2020: HubSpot.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients. The average increase in traffic is 138% after 12 months. The average ROI is 7x!

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 313

Social Media Social Marketing Planning Tips 313

Hubspot

SEPTEMBER 16, 2020

Facebook is the largest social media platform out there with over 2.44 This makes Facebook ads the go-to source for reaching a wider audience than you can organically. This makes Facebook ads the go-to source for reaching a wider audience than you can organically. How to Build a Facebook Sales Funnel in 8 Steps.

Top of Funnel 99

Top of Funnel Facebook Advertising Funnels Funnel Advertising 99

Hubspot

SEPTEMBER 10, 2020

When it comes to Facebook ads, you might feel like you've won the lottery if your ads perform well. In fact, I've spent more than $900K on Facebook ads in over 4 years. Facebook ads are a complex and nuanced form of marketing. For example, Facebook thinks I like hunting but I've never done it before. What's more?

Cost Per Click 97

Cost Per Click Spending Facebook Ads 97

Hubspot

FEBRUARY 3, 2021

of contest shares are done on Facebook ? Additionally, Facebook has over 2.7 Today, let's review everything you need to know about running a Facebook giveaway. Then, we'll discuss how to get started with your own Facebook giveaway. Facebook Giveaway Rules. The rules on Facebook giveaways are pretty simple.

Facebook 101

Facebook Rules Barriers Tagging 101

Hubspot

FEBRUARY 27, 2019

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. HubSpot's Latin America & Iberia Marketing team were no exception to this. How To Increase Organic Reach Despite Facebook's Algorithm Changes. Think of Facebook as a publishing platform.

Facebook 77

Facebook Organization Allocation Paid Social Agency 77

SmartBug Media

NOVEMBER 14, 2019

The Facebook advertising platform is constantly changing, which is great in that new features and reporting functionality are constantly being added, but can get confusing when you’re trying to understand your campaign results. But no more excuses—it’s time to learn how to actually analyze your Facebook ad performance. Calculating ROI.

Facebook 79

Facebook Ads Lead Scoring Lead Ranking 79

The Lead Agency

APRIL 14, 2020

Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Hubspot reported that there are 2.38 billion active users on Facebook and 74% of people say they use Facebook for professional purposes.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Hubspot

JULY 18, 2019

PPC, or pay-per-click , is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. What is PPC?

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Hubspot

FEBRUARY 28, 2018

Today Facebook announced a new feature that will allow Facebook business Pages to post jobs and manage applications on its platform. Facebook has positioned the Jobs feature as a benefit to both employers and job seekers. The development also comes on the heels of recent predictions that Facebook will lose 5.8%

Facebook 75

Facebook SERP Linkedin Network Marketing 75

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. What to Know About Facebook's Email Marketing Tool.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers. We are fortunate enough to work with a lot of brilliant marketers at HubSpot, so eight of our experts were internal. organic SEO) can we leverage?

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Hubspot

MAY 21, 2018

To that end, we set out to take Animoto’s HubSpot-inspired video templates for a spin. We ran thousands of dollars worth of tests with Facebook Ads Manager to see how video stood up to other types of content -- when it worked, when it didn’t, and how to optimize its performance. The answer: it really depends on the video or image!

Facebook 78

Facebook Paid Search Agency Video Marketing Ads 78

Hubspot

OCTOBER 23, 2018

Once upon a time, on a fateful day in August, the world witnessed 45 minutes without Facebook. According to a spokesperson , "a technical issue caused some people to have trouble connecting to Facebook," which was resolved within the aforementioned 45 minutes. Where People Go Without Facebook. Source: Pew Research Center.

Facebook 72

Facebook Aggregators Content Marketing Distribution 72

Hubspot

MAY 28, 2020

Readers could start to believe that the content you're providing isn't valuable, but instead created to drive traffic. For example, this ad from Goodful on Facebook asks viewers a question, implying that they’ll provide the answer in the video: Clickbait ads are made to bring web browsers to a website or to introduce someone to a brand.

Traffic 92

Traffic Work Management Ethics Youtube 92

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). LinkedIn Ads.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 56% of marketers consider blogging to be effective ( Hubspot ). Titles with a wordcount between 6 and 13 words get the most traffic ( Hubspot ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

JANUARY 12, 2018

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. The news first broke by way of a post from Facebook CEO Mark Zuckerberg. What Facebook's News Feed Changes Mean for Marketers. Why Facebook Is Doing This.

Facebook 78

Facebook Network Marketing Hubspot Social Media 78

Hubspot

APRIL 22, 2020

This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn't recall following. For instance, I read the blog from B2B company, Drift, pretty frequently, but don't follow the company's Page on Facebook. Facebook Dark Posts, Explained.

Facebook 87

Facebook Work Management Paid Search Agency Marketing Management 87

Hubspot

JUNE 4, 2018

Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays a list of the most popular news topics at a given moment. However, many suspect that there are other reasons for the removal of Trending from Facebook. Source: CNN.

Facebook 73

Facebook Trends Aggregators Lead Scoring 73

The Marketing Blender

OCTOBER 14, 2022

1 Facebook Ads. With over 2 billion active monthly users, Facebook is by far the largest social media platform. A recent study by Social Media Examiner found that 84% of businesses that use Facebook report increased traffic after starting a page, and 70% say they’ve generated new leads thanks to the platform. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55