SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

OCTOBER 18, 2018

Oh, Facebook. And yet, many Facebook users, marketers, and SMBs have found it so very, very hard to leave the site. This phenomenon has been measured before in some of our research , which month-over-month reflects a general sentiment among users to stick with Facebook, despite its many issues. Source: Facebook.

Paid Content 68

Paid Content Facebook Television marketing Correlation 68

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

SmartBug Media

AUGUST 24, 2021

With marketing automation tools and powerful customer relationship management (CRM) platforms like HubSpot, marketers have more power than ever before to connect with users on a personal level, using data such as first name, email, company name, and so on. Today, most people are inundated with emails, robocalls, and Facebook ads.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

SendX

MARCH 18, 2021

A change in the Facebook algorithm, on the other hand, could restrict your access to Instagram followers. But Facebook is not the only platform you can leverage for this. According to Hubspot , co-marketing is a process that involves two or more companies working together to reap the benefits of their combined efforts.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Hubspot

JULY 25, 2018

Facebook has had quite the tumultuous year. And while that wasn't exactly the case in Q1 2018 , Facebook's Q2 earnings missed estimates by about $130 million -- its first miss since 2015. And while that wasn't exactly the case in Q1 2018 , Facebook's Q2 earnings missed estimates by about $130 million -- its first miss since 2015.

Facebook 46

Facebook Paid Search Agency Mobile Advertising Pricing 46

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. If you want to see WordPress in action, you can check out its official showcase , which includes websites like TechCrunch and the official Facebook Newsroom. HubSpot CMS. WordPress Pricing.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Hubspot

MARCH 28, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. Unriddled: The Tech News You Need.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. To generate business, companies organize summits, events, trade shows, and expos. The Lessons.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Hubspot

JUNE 7, 2021

If your company is publicly traded, consider offering your employees restricted stock units (RSUs). At HubSpot, we have @HubSpotLife on Instagram, where we post employee takeovers, our Culture Code, and more. A post shared by HubSpot Life (@hubspotlife). View this post on Instagram.

Brand Identity 99

Brand Identity Branding Business Word of Mouth 99

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Slide 25: Google use is still higher than Facebook.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

SmartBug Media

APRIL 6, 2023

Going to a trade show? Depending on the demographics or behavior of a persona, you could also use Facebook, LinkedIn, Instagram, TikTok, YouTube, or even Quora. Use HubSpot or your marketing database software to help. Interview your coworkers. Read industry blogs. What are the most popular topics? What do the comments say?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Contently

OCTOBER 11, 2022

She may see Michaels put an ad on her Facebook feed or send an email with the Subject: Forget something? As a professional painter, she is passionate about her trade but wants to expand her studio to make it welcoming for everyone. Suddenly, Susan gets a message from her partner and exits her browser. Your easel is waiting.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Only B2B

JULY 7, 2023

Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Participate in industry events: Attend conferences, trade exhibitions, and networking events relevant to your industry to get involved in industry activities.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Sprout Social

NOVEMBER 19, 2020

Here, we’re highlighting recent enhancements that provide Sprout customers of all shapes and sizes the best tools of the trade. Earlier this year, Sprout announced a new integration with Microsoft Dynamics 365 which complements our existing suite of CRM and help desk integrations including Salesforce, HubSpot and Zendesk.

Digital Asset Management 101

Digital Asset Management Work Management Marketing Management Paid Search Agency 101

Strategic-IC

SEPTEMBER 10, 2019

2019 has been no different; and as a Strategic IC HubSpot Platinum Partner Agency, Executives Heidi Corcoran and Jack Rawlings joined the conversation to uncover what trends, tactics and strategies will deliver impact in the year to come. As an example, we’ll soon be expecting HubSpot functionality such as: A new, improved app marketplace.

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

Golden Spiral

JANUARY 27, 2022

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. We experienced some great examples of ABM after attending HubSpot’s 2019 INBOUND conference. On the other hand, you have been exhibiting at trade shows for years. How much are they listened to?

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Oktopost

JULY 15, 2020

In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Envy

MARCH 25, 2019

Your ecosystem may have transitioned somewhat online to LinkedIn, Reddit, and Facebook (the list goes on), but it’s still fulfilling the same role as professional associations, trade forums and conferences. Trade shows. Much as I wish that trade shows would vanish into thin air, the internet hasn’t killed them.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Navigate the Channel

JULY 13, 2023

“Email campaigns are an important part of inbound marketing, an ongoing process and philosophy where marketers meet buyers in whatever stage of the journey they’re in,” according to HubSpot. Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment. OK, we get it. Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Think Google Adsense and Facebook Audience Network. The Trade Desk. If you want access to premium publishers, the Trade Desk is one place you'll want to look.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Metadata

OCTOBER 30, 2023

Jacks and Jills of all trades, if you will. Think about how many personalized emails someone can send via HubSpot with just a click—thousands upon thousands. CRM admin: One person to manage your CRM (HubSpot, Salesforce, etc.). Moving forward, marketing teams will consist of a handful of unicorns who can do it all.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Heinz Marketing

JANUARY 14, 2021

SocialMediaToday noted a 50% increase of Facebook live viewings during the lockdown period of the pandemic. In a HubSpot marketing predictions article , they mentioned the importance of capitalizing on change. Live streams also became popular. In 2020, with majority of the workforce moving remote, the term was used even more.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Marketing Insider Group

DECEMBER 16, 2013

Culture Code: Creating A Lovable Company from HubSpot All-in-one Marketing Software. More than a million pageviews for this 1st of 2 top Hubspot presentations. Culture is everything and Hubspot does a great job talking about how to create and environment people want to be a part of. Congratulations Graduate!

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Bluetext

JANUARY 8, 2024

Can AI Tools Keep Pace With the Trade? 2023 saw marketing industry behemoths like HubSpot and Salesforce go all in on AI with new features and products featuring the technology added to their user platforms. So, get your reply prompts ready as we discuss how AI transformed the content marketing landscape in 2023.

Marketing AI 26

Marketing AI Advertising Agencies Paid Search Agency Content Marketing 26

Hubspot

MAY 19, 2015

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Smart Move for Facebook. And with 1.25

Facebook 28

Facebook Mobile Advertising Buzz Distribution 28

PureB2B

APRIL 2, 2017

According to HubSpot , your email list degrades approximately 22.5% They can also be integrated with certain social media platforms like Facebook and Twitter. Join Trade Fairs and Events. Offline events such as trade fairs and expos are great ways to reach your target audience. Optimize Your Signup Forms and Popup Boxes.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

nDash

NOVEMBER 30, 2020

All too often brands think that a business writer is the “jack of all trades” writer. As a Hubspot-certified writer (inbound, content, and email marketing), I understand how to write conversion-oriented articles, blog posts, and other marketing collateral in B2B, B2C, and B2G environments. . This couldn’t be further from the truth.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Hubspot

SEPTEMBER 23, 2020

HubSpot, 2020 ). Facebook, 2018 ). Cost-effective content: When you team up with another brand , you might be able to make an agreement where you split time or production costs, or you can trade one brand strength for another. Brand partnerships that leverage digital channels see 4X the pipeline of non-digital partnerships.

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading. 3) Build Your Database.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Hubspot

JULY 13, 2011

As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.

Trade Show 28

Trade Show Social Media Media Buzz 28

Hubspot

JUNE 20, 2018

Promote an offer through Facebook that requires an email address. Promote content on your Facebook Timeline that your followers can sign up to access. Add a call-to-action button to the top of your Facebook Business Page. We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

PureB2B

APRIL 2, 2017

According to HubSpot , your email list degrades approximately 22.5% They can also be integrated with certain social media platforms like Facebook and Twitter. Join Trade Fairs and Events. Offline events such as trade fairs and expos are great ways to reach your target audience. Optimize Your Signup Forms and Popup Boxes.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows. 4) INBOUND by Hubspot. INBOUND is a three-day conference put on by HubSpot that occurs in August every year. .

Examples 111

Examples Enterprise Management Work Management Conference 111