Why Your Company Should Hire an Inbound Marketing Agency
DECEMBER 10, 2015
In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. Today’s average consumer is inundated with thousands of marketing interruptions each day and is finding new ways to tune them out, including caller ID, email spam filtering, DVR, and satellite radio, to name a few. What is Inbound Marketing?
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
What type of posts generate the most engagement on Facebook? Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Facebook Statistics. HubSpot ). HubSpot ). HubSpot ).
Tried and True Techniques for Fusing Offline and Online Marketing
MARCH 1, 2012
InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. HubSpot #InboundWisdom Make a call to action. HubSpot. Great! Bling it up.
B2B Marketers Have Little Social Media Engagement
NOVEMBER 8, 2010
Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report from internet marketing firm Hubspot. The difference is most stark in customer acquisition figures for Facebook, which 68% of B2C companies have obtained a customer from but only 33% of B2B companies.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Don’t spam! Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Part 1) , October 5, 2010 Most of you know Don Draper as the iconic, chain smoking, hard driving, client schmoozing ad man on the show “Mad Men.