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| | INBOUND SALES NETWORK
APRIL 7, 2011 The World Has Changed…Has Your Marketing?
The average information seeker conducts dozens of searches per day , and- rather than listen to a sales rep, read a spam message, watch a TV ad, or fly to a trade show - most people find it easier to sit at their desks and find information online through Google. Sites like YouTube , Facebook , and Twitter made it possible for prospects to share their thoughts. World".
| | HUBSPOT
MARCH 1, 2012 Tried and True Techniques for Fusing Offline and Online Marketing
InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. HubSpot #InboundWisdom Make a call to action. HubSpot. Great! Bling it up.
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| | HUBSPOT
OCTOBER 27, 2011 101 Signs You're an Inbound Marketer
You know exactly how many visitors, leads, and customers you got from Facebook. Even your personal Facebook, Twitter, and LinkedIn accounts include calls-to-action. Your Facebook feed is more about work than friends. You have multiple monitors to monitor Twitter and Facebook as you work. You fight against killing kittens by not sending spam emails. Tweet this! ).
| | B2B MARKETING ZONE POSTS
NOVEMBER 2, 2010 Top 56 B2B Marketing Posts October 2010
Don’t spam! Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Part 1) , October 5, 2010 Most of you know Don Draper as the iconic, chain smoking, hard driving, client schmoozing ad man on the show “Mad Men.
| | DELICIOUS B2BMARKETING
NOVEMBER 8, 2010 B2B Marketers Have Little Social Media Engagement
Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report from internet marketing firm Hubspot. The difference is most stark in customer acquisition figures for Facebook, which 68% of B2C companies have obtained a customer from but only 33% of B2B companies.
| | B2B MARKETING ZONE POSTS
JUNE 9, 2010 Top 35 B2B Marketing Posts for May 2010
How Facebook’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Can you trust Facebook?
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THE EFFECTIVE MARKETER Why Social Media Is Not For Everyone « The Effective Marketer
| TUESDAY, JULY 21, 2009
Choosing the right social media strategy While some may say that since your employees are already using social media (facebook
pages, tweeter accounts, linkedin posts, etc.) At the company I work for we recently had an informal discussion about Facebook
and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook
account and start inviting customers”. And yes, I agree that thanks to the web we now have a plethora of resources showing
us success stories that we can emulate. Otherwise it’s just buzz. Sales? MORE >>
MARKETING GENIUS BLOG Monday Marketing Term: Inbound Marketing
| MONDAY, APRIL 5, 2010
Rather than pushing messages out through traditional media outlets, like trade shows
, billboards or direct mail, inbound marketing focuses on getting found by customers through social media, blogs and search engines. It’s a philosophy that has been heavily supported and promoted by Hubspot
, and they are experts at it. Consumers are bombarded by advertising messages (over 2000 a day) but it’s increasingly easy for them to block out those messages (TiVo, spam
filters and caller i.d.) Share this on Facebook
. Inbound marketing is all about getting found, online. MORE >>
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