Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  What will likely be the hot trends in social media over the next couple of years? Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. HubSpot ). MORE >>

Nowadays, when we talk about social media, we usually mean Twitter and Facebook. But we rarely consider the existence of global social networks. The truth is, if you are trying to reach international markets, you need to get acquainted with some of the world’s most popular social networks. In this blog post we cover the biggest networking channels and which countries use them the most. It also owns Ameba Pico, a social gaming site that allows you to create avatars, visit virtual places and chat. Connect with HubSpot ” 9. MORE >>

unique visitors in March 2012, while the Skittles Facebook Page  attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Are Facebook brand pages the new brand websites? . Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. 423 minutes are spent each month by Facebook users social networking. MORE >>

And as evidenced by the success of HubSpot's new ebook on how to use Pinterest for business , which has been downloaded by over 37,000 people, it looks like a lot of you are interested in figuring out how to leverage this new social channel for your marketing efforts, too, regardless of whether you're a B2C or a B2B company. At HubSpot, we've been noticing some very interesting trends from our own Pinterest presence. We compared the conversion rate of our presence on Pinterest to that of another fairly new social network you may have heard of: it's called Google+. MORE >>

People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. But how do you even make that decision if you're new to the social media game? The best way is to get to know the different "personalities" of each network so you can understand how to leverage it best for your business. Getting to Know Facebook, The Humanizer. MORE >>