REPORTS: LinkedIn is the Most Effective B2B Social Network
Social Media B2B
SEPTEMBER 3, 2013
LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. But like everything in social media, use these resources to guide your thinking while you discover if your customers are there. 1. In this recent post, Webbiquity looks at the top social networks and analyzes how they drive traffic to B2B blogs and websites.
Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?
OCTOBER 22, 2012
Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of social networks, marketers need to optimize their time to promote the most appropriate types of content on the most appropriate channels.
Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
APRIL 28, 2015
It’s very easy for social media marketers to get caught up in the latest "in" thing. As each new social network pops up, many people feel the pressure to be on every single one. However, social media is only an effective inbound marketing tactic if you're doing the right things in the right places. So how can you figure out which networks your customers are using?
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault…. Blog subscription.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day.
An Introduction to 7 of the Most Popular Social Networks for Business
JULY 17, 2012
People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. But how do you even make that decision if you're new to the social media game?
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? Facebook Skeptics.
Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
MARCH 29, 2012
We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. They started as social networks meant for people to talk to people, not companies to talk to consumers. Two more social networks brands need to figure out how to use for marketing. And we have!
8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
JUNE 8, 2012
Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Few achieve the massive success of Facebook, but some do take the internet by storm. Who’s likely to use the network over time?
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.
Why Social Networks Like Pinterest Will Never Be Marketing-Free
FEBRUARY 29, 2012
And as evidenced by the success of HubSpot's new ebook on how to use Pinterest for business , which has been downloaded by over 37,000 people, it looks like a lot of you are interested in figuring out how to leverage this new social channel for your marketing efforts, too, regardless of whether you're a B2C or a B2B company. Social Media Sites Need a Way to Monetize.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself. Facebook.
#FirstTweet: Proof That You Should Be Open to New Social Networks
MARCH 21, 2014
Remember when Facebook used to have you write your statuses in the third person? If it weren''t for Twitter, I never would have been recruited for HubSpot, I wouldn''t have found my literary agent, I wouldn''t have bonded with fellow marketers or authors, and on and on. And I think this proves that we should keep an open mind when it comes to new and emerging social networks.
8 Ways to Leverage Social Media Beyond Social Networks
JANUARY 17, 2012
More and more marketers are recognizing the importance of incorporating social media into their marketing mix. And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. But are you considering all the various ways you can effectively leverage social media?
Is Twitter a Dying Social Network? #MKTGdebate
JUNE 14, 2012
But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. And here at HubSpot, we have two employees with very opposing views on this subject. Where's the qualitative analysis?
7 Real Marketing Interview Questions From HubSpot's CMO
JANUARY 8, 2013
And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. All my best interview questions are here for the taking. downloaded an ebook).
How B2B Marketers Can Succeed on the 6 Big Social Networks
MAY 10, 2012
It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media! You know, where you are "social" with people instead of pushing the hard sell? Facebook for B2B Marketers.
20 Ways to Increase Content Visibility on the Top 4 Social Networks
NOVEMBER 16, 2011
And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? How to Increase Content Visibility on Facebook. 1. Experiment with Facebook ads.
20 Percent of UK Social Networking is Mobile [New Data]
JANUARY 21, 2011
Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. It's no surprise that social media advertising is predicted to grow at a rate of about 45% over the next two years.
How to Build a Great B2B Community on Facebook
Social Media B2B
OCTOBER 14, 2013
The social network of choice for many B2B marketers is LinkedIn. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. 51% more likely to make a purchase after they “liked” a brand on Facebook. Symantec. Neenah Paper.
How to Use Hashtags on Twitter, Facebook & Instagram
FEBRUARY 8, 2016
A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. https://t.co/UyrudFlqwy
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%). Content aggregation ?). Email.
The Ever Changing Landscape of B2B Social Media
Social Media B2B
JANUARY 19, 2016
When it comes to B2B and social media plans, this can be a particularly challenging concept. Below are a handful of articles that can equip you with the proper tools to chase leads and get those sales with your social media plan. According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 Social Media Works for B2B Sales, Too.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers.
5 Fascinating Facebook Stats & What They Mean for B2B Marketers
NOVEMBER 10, 2013
During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. The fact is, people are spending a lot of time on Facebook and they are looking at a lot of pages!
26 Social Media Secrets Skittles Knows
AUGUST 20, 2012
unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Are Facebook brand pages the new brand websites? . Do you think Facebook brand pages are the new brand websites?
24 More of the Best Facebook Guides, Stats and Rants of 2012
JANUARY 15, 2013
As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides.
9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
SEPTEMBER 4, 2013
When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. Best Practices for Effective Facebook Cover Photos. 1) Do abide by Facebook Guidelines.
The Ultimate Facebook Marketing Cheat Sheet
SEPTEMBER 7, 2011
Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Bonus!
HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
MAY 7, 2013
At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. How to Migrate from Facebook to Google+ by How-To Geek. ”).
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. blog.company.com or company.com/blog), the benefit of all of that link and social signal authority also accrues to your corporate website. Every other type of social venue imposes limits on the length, format or type of content you can post.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do the audiences differ across various social networks?
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter gets new, Facebook-like feeds & features by DevBeat. There are 1.6
News Feed Optimization (NFO) is the new SEO!
Buzz Marketing for Technology
JANUARY 11, 2011
One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports.
21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
SEPTEMBER 19, 2012
Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? How can marketers best utilize social plugins for the platform? Will Facebook continue to grow and dominate the web, or is it headed for a fall like AOL and MySpace before it?
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software.
Facebook Announces New Social Search Feature Called 'Graph Search'
JANUARY 15, 2013
Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. about Facebook's big reveal )! We're going to break down what you need to know about Facebook's Graph Search right now. Brief History of Facebook's Search Function. Facebook. Kind of.
20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
JANUARY 16, 2015
Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. For instance, did you know you can reorder the sections on your Facebook business Page? There are so many cool things our favorite social networks can do that may have fallen through the cracks. LinkedIn.
Dear HubSpot: I Have to Market My New Business. Where Do I Start?
JUNE 20, 2014
Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? With only one Like on Facebook and two followers on Twitter, do I need to buy advertisements?