Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. If you're promoting a campaign on social media, for example, you'll know how much traffic came from social media.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

The Marketing Blender

DECEMBER 28, 2020

In a Wyzowl survey, 84% of respondents state that watching a video of a product or brand convinced them to make a purchase, and videos are the favorite type of content that consumers like to see on their favorite brand’s social media. Streamline SEO, leads, and social media posts across all platforms with Hubspot.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Hubspot

JULY 31, 2018

Facebook announced today that it has found evidence of another coordinated election interference campaign on its site -- a likely effort to influence the 2018 U.S. This is the second instance of a high-profile effort to weaponize Facebook with the goal of influencing a U.S. Facebook Uncovered Another Election Interference Campaign.

Facebook 47

Facebook Campaigns Paper Paid Search Agency 47

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. HubSpot's Free Business Plan Templates Download these Templates We know how crucial a great business proposal is to your and your client’s success.

Template 69

Template CMS Development Examples Marketing Proposals 69

The Effective Marketer

JANUARY 27, 2014

Let’s take a look at some examples: HubSpot: Click to enlarge. For all the good content that HubSpot puts out there, the registration page for their webinars is quite bad. This sample webinar page from GigaOm is nicely designed making good use of space, and not trying to do too much. GigaOm : Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

Hubspot

JULY 22, 2019

Even social networks like Facebook and Twitter are creating their own versions of video streaming. These ratings are used to estimate the percentage of the desired demographic on a particular channel through statistically relevant sampling. Ultimately, TV still works for advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Google Review Count: 436.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Hubspot

JULY 15, 2012

How to Use Twitter's New Search Features, From Mashable. I have to hand it to Twitter. They're really working hard to catch up to Facebook in terms of their frequent updates. Mashable reports on the latest set of updates Twitter has released, this time to their search feature. Check out the full story here. That's right!

WOMM 28

WOMM Search Marketing Twitter Features 28

Hubspot

OCTOBER 28, 2012

Search engines and social networks will roll out a new feature one week, then BOO! Twitter Launches Gender Targeting For Advertisers, From Marketing Land. You might recall Twitter’s previous update for advertisers in the beginning of September, when they launched their targeting by interest and username for promoted tweets.

Twitter 28

Twitter Paid Search Agency Ad Frequency Mobile Advertising 28

Hubspot

DECEMBER 16, 2011

Mashable commissioned EyeTrackShop, a startup that performs heatmap studies for marketers, to see where people look on popular social media sites. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn.

Social Media 28

Social Media Research Media Dwell 28

Hubspot

JANUARY 31, 2017

But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? This includes tasks such as learning, seeing, talking, socializing, reasoning, or problem solving. Artificial Intelligence.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Before we reveal the findings of this analysis, let’s cover the various link types we feature in our HubSpot email sends. Social Media Sharing Links.

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28

Hubspot

DECEMBER 11, 2013

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JUNE 15, 2012

As more and more marketers have championed (or begrudgingly admitted) the importance of social media as part of a well-rounded marketing strategy , lots of cool tricks and tips have been published across the interwebs to help turn social media into a traffic- and lead-generating channel. Things You Might Have Missed on Twitter.

Social Media 28

Social Media Social Marketing Media Social Networks 28

Hubspot

APRIL 20, 2012

And while influencers get excited for their potential to be recognized by top brands, social media marketers also have plenty of reasons to be excited for this cool new tool. These are the people who most frequently talk about that brand on their own social networks. 2) Social Media Buttons. 1) Brand Influencers.

Brand Identity 28

Brand Identity Branding Top of Funnel Paid Search Agency 28

Hubspot

OCTOBER 12, 2012

It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Oxygen Network Pilots OxygenLive.

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

JUNE 24, 2014

Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. Before You Go: Fueling Up Your Inbound Machine. 2) Nurture Leads With Regular Email Updates.

Top of Funnel 28

Top of Funnel Marketing Automation Services Work Management Marketing Management 28

Marketing Insider Group

MARCH 7, 2021

BuzzSumo is a great, if not a must-have, tool for content marketers to identify what content and keywords are working well, which platforms and channels are driving social sharing and engagement, and who the key competitors and influencers are in your space. Hootsuite is still my top choice for social media scheduling and sharing.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Webbiquity

APRIL 4, 2017

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Sample review: “You no longer need to be a video geek to create awesome videos. Showcase reviews: HubSpot, RazorSocial (Video). ” — HubSpot. 1) Animoto.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Optinmonster

NOVEMBER 27, 2023

Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. Then check out this list from HubSpot. Social Media Copywriting Templates Social media can be a great way to boost engagement, conversions, and sales.

Copywriting 110

Copywriting Template Work Management Marketing Management 110

Hubspot

JUNE 7, 2012

Below is an example of a dynamic list in the new HubSpot Email tool. Here, we’ve created a segment of contacts who have Twitter follower counts of more than 1,000. As more of our contacts’ Twitter follower counts grow and cross that 1,000-follower threshold, the list will also grow. email, social, ppc, etc.).

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Hubspot

MAY 3, 2012

Think about it: marketers are being asked to adopt new technologies at a rapid rate, experiment with mobile apps , be active users on current and emerging social platforms, blog like they've never blogged before. “I wanted all marketing interns to have consistent training and mentoring during their time at HubSpot.

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

Hubspot

OCTOBER 31, 2014

On Twitter, people shared their thoughts, too: I should''ve gone to upenn ''Wasting Time on the Internet'' Is Now an Actual College Class [link]. Students are required to stare at the screen for three hours, only interacting with chat rooms, bots, social media, and listservs," reads the course description from UPenn''s website.

Class 28

Class Course Sample Twitter 28

Hubspot

JULY 31, 2014

Even though "network" is in the name, I don''t think of most social networks as actual networking sites. For me, Facebook is for friends. Twitter is for sharing. That''s the one social network that I actually use for networking. Social Media' Pinterest is for inspiration.

Linkedin 28

Linkedin Network Marketing Social Networks Profiling 28

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Hubspot

APRIL 18, 2014

You need to develop, publish, and share information that these students are looking for on your website, blog, and social media channels -- what we call your TOFU (top-of-the-funnel) channels. Share these stories on social media, too, so your network can do some marketing for you. 3) Campus News. 4) Course Offerings.

Top of Funnel 28

Top of Funnel Content Landing Pages Marketing Funnels 28

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Decide Which Social Media Sites to Spend Your Time On. Use Your Analytics To. Identify Which Topics to Blog About. Let analytics be your guide.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Webbiquity

APRIL 25, 2017

They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” ” — Social Media Today. They can help with SEO.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Job Description: Do you tweet, share, and post to social media in your sleep?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 15, 2012

It makes sense -- the bigger the sample size, the more legitimate the results, right? Before we get into the creative ways to generate reviews, you must start with the basics -- setting up your presence on external review sites and social media. How to Generate Online Reviews for Your Business. Leverage Your Blog.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Webbiquity

FEBRUARY 7, 2017

Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? ” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. Sample review: “Paletton is another great design tool for marketers who lack in overall design. ” — HubSpot.

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

Hubspot

MAY 18, 2012

Earlier this year, we profiled five brands that have each built themselves a solid marketing presence on Instagram, the popular photo editing and sharing social network so often linked to Twitter and Facebook updates. Now, I'm sure most of you know that social media is important.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

Hubspot

JANUARY 15, 2015

Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. It might seem a little bit intimidating. Actually, yes.

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Linkedin Paid Search Agency Ads Cost Per Click 28

Single Grain

APRIL 6, 2020

Here are a few examples of what engagement marketing may look like: A Facebook group that regularly asks members their opinions about new products, suggestions for what they’d like to read in a blog or concerns about new policies. They’re more loyal and they’ll be more likely to share the great news of your brand with those in their network.

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Ethics Word of Mouth Marketing & Strategy Class 138