Remove recency
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How to Automatically Segment Your Leads for Increased Profit

Optinmonster

Transactional: frequency, recency, contents, and value of purchase. You can also send new leads to a CRM like Hubspot. Similarly, you may be able to infer certain characteristics about users coming from different social media platforms like Facebook or LinkedIn. Behavioral: past purchases, product consumption, usage patterns.

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Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Then we deleted the post and reposted it manually from our Facebook page.

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Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Then we deleted the post and reposted it manually from our Facebook page.

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Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

Hubspot

Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page. How Facebook Search Now Works.

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Stop Measuring These Vanity Metrics in Your Marketing Campaign

Hubspot

Facebook Fans. Did you know engagement rates for branded Facebook Pages have declined by more than 20% since last year? The more that companies post content on Facebook, the more newsfeeds need to share their space, and the less users see and consume from any one company. An Actionable Metric: Engagement Rate. Search is social.

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How the Baader-Meinhof Phenomenon Secretly Influences Your Decisions

Hubspot

After you heard about the show from her, you began seeing and hearing about it everywhere -- on Facebook, at dinner with your parents, on your favorite radio station. the Recency Bias or Frequency Illusion). the Recency Bias or Frequency Illusion). Kind of creepy, right? It's known as the Bader-Meinhof Phenomenon.

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How to Customize Your Social Updates for Facebook and Twitter

Hubspot

Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. Twitter and Facebook speak a different language -- what your audience looks for on one is not the same as what they look for on the other. Facebook: Engage and Redirect.

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