How to Automatically Segment Your Leads for Increased Profit
Optinmonster
AUGUST 31, 2022
Transactional: frequency, recency, contents, and value of purchase. You can also send new leads to a CRM like Hubspot. Similarly, you may be able to infer certain characteristics about users coming from different social media platforms like Facebook or LinkedIn. Behavioral: past purchases, product consumption, usage patterns.
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