SEO vs. PPC: When to Optimize and When to Pay for Traffic
Hubspot
JULY 18, 2019
Let's say you have an amazing new product -- you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world. There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC).
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