SEO Is Evolving: What Should Your Business Do Now?
Hubspot
MAY 24, 2010
Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. It is also very important to own the search results pages with your social media presence, e.g., Twitter, Facebook, blog, etc.
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