Twitter gives you only 140 characters, LinkedIn limits you to a corporate profile and product descriptions, Facebook limits you to whatever Mark Zuckerberg decided this morning. On social networking sites, you give up significant control over your information. Facebook changes its layout with annoying frequency. Smaller social networks have been know to disappear entirely, taking your content with them into the ether. blog provides content for Facebook postings. Despite the many business benefits of blogging , it remains an underutilized tactic. Fresh content. MORE >>

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. by HubSpot Blog. MORE >>

With more than 500 million users Facebook has become the dominant player in the social networking industry. As marekters and business owners it is important to understand how potential customers are using Facebook in order to determine the best methods of communicating with them to build trust and facilitate customer aquisition. Our own Dan Zarella has done some great research into Facebook usage for his upcoming Science of Facebook Marketing webinar. 100+ Facebook Usage Stastics. Activity on Facebook by Age. Men vs. Women on Facebook. MORE >>

A little while ago I wrote a post about 20 great Facebook Fan Pages. Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Like the general idea of Inbound Marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples. Just like a company blog, if your Facebook Fan Page is rarely updated then people aren't going to have much incentive to "Like" your page. MORE >>

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” ” The assembled pundits weighed in on one or more questions regarding social media strategy, mobile marketing, online content, guidance on allocating resources between social networks and more. Most mobile usage will be around search and the social networks, so make sure these work locally.” Quite a lineup. MORE >>