Trending Sources

13 Networking Mistakes You Need to Stop Making

Hubspot

But there are ways to make networking less of a chore. It starts with reflecting on your current networking habits and learning where you might be making mistakes. Here are 13 networking mistakes that could be holding you back from developing meaningful business relationships and creating real value out of them. When it comes to networking, it pays to be proactive.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” Most mobile usage will be around search and the social networks, so make sure these work locally.” Start solving problems.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook. 1) First, create a personal Snapchat account. Back in 2011, Snapchat was synonymous with risqué teen behavior. Add Friends.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing. processes are fundamentally changing. know which half." Look for.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. Now that we’ve defined compounding posts, we can share what we found when we reviewed the archives of HubSpot’s own blog. What Do HubSpot's Compounding Posts Look Like? However, longer posts are clearly the social winners for the HubSpot blog.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. All my best interview questions are here for the taking. downloaded an ebook).

How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections

Hubspot

And I have one woman's network to thank for it all -- a network that likely took her a lot of time and energy to build. Well, this one connection taught me that c asting a wider, more open network can unlock opportunities you may not even know exist from your current vantage point. And that networking is an unparalleled skill for people -- both young and old -- to have.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing. processes are fundamentally changing. know which half." Look for.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. Social networks and blogs In the U.S

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REPORTS: LinkedIn is the Most Effective B2B Social Network

Social Media B2B

LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. In this recent post, Webbiquity looks at the top social networks and analyzes how they drive traffic to B2B blogs and websites. When they looked at the traffic by site, 90% of the social traffic was driven by the big three networks, with half of it coming from LinkedIn. 2.

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Hubspot

As each new social network pops up, many people feel the pressure to be on every single one. So how can you figure out which networks your customers are using? Ask them to rate the networks they use the most. If you have an active blog, you are sitting on some good social network data. It's a great place to get some inspiration for your own Facebook posts, too.

How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

Hubspot

When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The Ultimate Checklist for Creating & Optimizing Facebook Ads. Facebook's ad options include: Page Post Engagements. Ad sets.

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Facebook. What Does 'Hashtag' Mean?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing. processes are fundamentally changing. know which half." Look for.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Reach means they have a knack for growing their network by creating a gravitational attraction to what they do -- and people want to follow their work.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&# Heavier use of Google than Facebook is even more pronounced among men (still the majority of B2B buyers) than women. Content aggregation ?). Email is the #2 priority. Email.

5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. The fact is, people are spending a lot of time on Facebook and they are looking at a lot of pages!

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24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides.

PeopleBrowsr Acquires Empire Avenue, and Launches New Network

WindMill Networking

  The integration of the EmpireAvenue platform On the occasion of the # INBOUND15 conference, organized by HubSpot in Boston from 8 to 11 September, PeopleBrowsr took the social media marketing world by surprise, announcing the acquisition of Empire Avenue and the launch of a new platform that brings together TOP influencers. Twitter | Facebook | Google+ | LinkedIn |. PeopleBrowsr Acquires Empire Avenue, and Launches New Network by Raymond Morin - Maximize Social Business. The new platform […]. Author information. Raymond Morin. Raymond Morin. Social Media Influence

What Does the Future of Facebook Advertising Look Like? [New Data]

Hubspot

Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely. Facebook's advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it -- resulting in higher engagement.

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9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]

Hubspot

When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. Best Practices for Effective Facebook Cover Photos. 1) Do abide by Facebook Guidelines.

HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again

Hubspot

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more.

How to Build a Great B2B Community on Facebook

Social Media B2B

The social network of choice for many B2B marketers is LinkedIn. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. 51% more likely to make a purchase after they “liked” a brand on Facebook. Symantec. Neenah Paper. Interaction.

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Connect with HubSpot

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Send them a quick, personalized note letting them know the post is up and it''d be something they might enjoy -- and ask that if they do end up enjoy it, would they mind sharing it with their network. Sound good? Thanks!

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

While we've written before about what perfect posts look like on your blog and various social media networks, we thought it would be helpful to gather the numbers for character limits and ideal character counts all in one place. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. Facebook.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? Will Facebook continue to grow and dominate the web, or is it headed for a fall like AOL and MySpace before it? Facebook Guides, Tips & Techniques. Facebook Apps and Tools.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Facebook Best Practices.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? With only one Like on Facebook and two followers on Twitter, do I need to buy advertisements?

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Twitter gives you only 140 characters, LinkedIn limits you to a corporate profile and product descriptions, Facebook limits you to whatever Mark Zuckerberg decided this morning. On social networking sites, you give up significant control over your information. Facebook changes its layout with annoying frequency. blog provides content for Facebook postings. Fresh content.

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Facebook Announces New Social Search Feature Called 'Graph Search'

Hubspot

Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. about Facebook's big reveal )! We're going to break down what you need to know about Facebook's Graph Search right now. Brief History of Facebook's Search Function. Facebook. Kind of.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It’s a pain in the arse because it’s yet another social network to join. How to Migrate from Facebook to Google+ by How-To Geek. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. It will fundamentally change SEO. Image credit: SEOmoz.

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Our Top Predictions for Facebook's Secret January 15th Announcement

Hubspot

little article about some new Facebook rollout. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet. just what is this new "thing" that Facebook is revealing? It got a lot of us here at HubSpot debating, so I thought I'd share some predictions (some silly, some serious) about what it could be. Oh no, my friends.

Why The Nitty Gritty Posting Mechanisms of Facebook Matter

Sales Prospecting Perspectives

AG Salesworks is pleased to bring you a guest post from Anum Hussain , Inbound Marketing Manager for HubSpot. When I see a post on Facebook with an incredibly long, UTM riddled link. The fact that you’re even using Facebook is a blessing. Each day, 1,500 possible stories are filtered through an average Facebook user’s News Feed. cringe. link! I get it.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. For instance, did you know you can reorder the sections on your Facebook business Page? There are so many cool things our favorite social networks can do that may have fallen through the cracks. Check ''em out.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Wondering which social network is most effective at generating b2b leads? What the best day of the week is for Facebook posting? Social Media / Social Networking. 1. The best way to “go viral” is to engage millions of users, each of whom share through small networks. This means that for every Facebook share, only nine people visited the story. Twitter.

New Facebook Algorithm Update Dings Text Updates From Businesses

Hubspot

Updates to the Facebook algorithm always seem to induce the butterfly effect: One little change suddenly has a huge effect on your entire strategy on that platform. In an announcement this afternoon, Facebook made some small (but serious) changes to the way text and link statuses get ranked in your News Feed. and, of course, what Facebook''s algorithm is doing. Post by Forbes.

How to Host a Facebook Chat

Hubspot

When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats! Similar to a Twitter Chat , a Facebook Chat is a scheduled time to, well, "chat" with a group of people about a particular topic on Facebook. What''s a Facebook Chat?