Trending Sources

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” Most mobile usage will be around search and the social networks, so make sure these work locally.” Start solving problems.

13 Networking Mistakes You Need to Stop Making

Hubspot

But there are ways to make networking less of a chore. It starts with reflecting on your current networking habits and learning where you might be making mistakes. Here are 13 networking mistakes that could be holding you back from developing meaningful business relationships and creating real value out of them. When it comes to networking, it pays to be proactive.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? running Facebook ads).

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing. processes are fundamentally changing. know which half." Look for.

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers

Hubspot

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. Note: The Leadin product has since been rolled into HubSpot Marketing Free.). 3) Video Platforms. Do you agree?

Why Facebook Ads Will Make You Successful in 2017 & Beyond

Hubspot

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. Right now, this is the case with Facebook. Its most exciting growth has come from its network: Facebook (desktop/mobile): 1.18

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. All my best interview questions are here for the taking. downloaded an ebook).

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing. processes are fundamentally changing. know which half." Look for.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. Now that we’ve defined compounding posts, we can share what we found when we reviewed the archives of HubSpot’s own blog. What Do HubSpot's Compounding Posts Look Like? However, longer posts are clearly the social winners for the HubSpot blog.

Why The Nitty Gritty Posting Mechanisms of Facebook Matter

Sales Prospecting Perspectives

AG Salesworks is pleased to bring you a guest post from Anum Hussain , Inbound Marketing Manager for HubSpot. When I see a post on Facebook with an incredibly long, UTM riddled link. The fact that you’re even using Facebook is a blessing. Each day, 1,500 possible stories are filtered through an average Facebook user’s News Feed. cringe. link! I get it.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. Social networks and blogs In the U.S

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing. processes are fundamentally changing. know which half." Look for.

REPORTS: LinkedIn is the Most Effective B2B Social Network

Social Media B2B

LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. In this recent post, Webbiquity looks at the top social networks and analyzes how they drive traffic to B2B blogs and websites. When they looked at the traffic by site, 90% of the social traffic was driven by the big three networks, with half of it coming from LinkedIn. 2.

How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections

Hubspot

And I have one woman's network to thank for it all -- a network that likely took her a lot of time and energy to build. Well, this one connection taught me that c asting a wider, more open network can unlock opportunities you may not even know exist from your current vantage point. And that networking is an unparalleled skill for people -- both young and old -- to have.

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Hubspot

As each new social network pops up, many people feel the pressure to be on every single one. So how can you figure out which networks your customers are using? Ask them to rate the networks they use the most. If you have an active blog, you are sitting on some good social network data. It's a great place to get some inspiration for your own Facebook posts, too.

How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

Hubspot

When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The Ultimate Checklist for Creating & Optimizing Facebook Ads. Facebook's ad options include: Page Post Engagements. Ad sets.

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Facebook. What Does 'Hashtag' Mean?

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Reach means they have a knack for growing their network by creating a gravitational attraction to what they do -- and people want to follow their work.

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

Hubspot

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. Facebook Journalism Project. January 2017.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&# Heavier use of Google than Facebook is even more pronounced among men (still the majority of B2B buyers) than women. Content aggregation ?). Email is the #2 priority. Email.

Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Hubspot

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. Facebook lets you do that. Facebook lets you do that.”.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides.

9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]

Hubspot

When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. Best Practices for Effective Facebook Cover Photos. 1) Do abide by Facebook Guidelines.

HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again

Hubspot

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more.

How to Build a Great B2B Community on Facebook

Social Media B2B

The social network of choice for many B2B marketers is LinkedIn. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. 51% more likely to make a purchase after they “liked” a brand on Facebook. Symantec. Neenah Paper. Interaction.

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Connect with HubSpot

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Send them a quick, personalized note letting them know the post is up and it''d be something they might enjoy -- and ask that if they do end up enjoy it, would they mind sharing it with their network. Sound good? Thanks!

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

While we've written before about what perfect posts look like on your blog and various social media networks, we thought it would be helpful to gather the numbers for character limits and ideal character counts all in one place. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. Facebook.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? Will Facebook continue to grow and dominate the web, or is it headed for a fall like AOL and MySpace before it? Facebook Guides, Tips & Techniques. Facebook Apps and Tools.

What Does the Future of Facebook Advertising Look Like? [New Data]

Hubspot

Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely. Facebook's advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it -- resulting in higher engagement.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Facebook Best Practices.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Twitter gives you only 140 characters, LinkedIn limits you to a corporate profile and product descriptions, Facebook limits you to whatever Mark Zuckerberg decided this morning. On social networking sites, you give up significant control over your information. Facebook changes its layout with annoying frequency. blog provides content for Facebook postings. Fresh content.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It’s a pain in the arse because it’s yet another social network to join. How to Migrate from Facebook to Google+ by How-To Geek. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. It will fundamentally change SEO. Image credit: SEOmoz.

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5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. The fact is, people are spending a lot of time on Facebook and they are looking at a lot of pages!

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Facebook Announces New Social Search Feature Called 'Graph Search'

Hubspot

Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. about Facebook's big reveal )! We're going to break down what you need to know about Facebook's Graph Search right now. Brief History of Facebook's Search Function. Facebook. Kind of.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? With only one Like on Facebook and two followers on Twitter, do I need to buy advertisements?

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