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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020. If all you need is a simple UGA replacement, this tool will be overkill.

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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Use these guides to incorporate social engagement data into your lead nurturing: Marketo. Meet Jennifer.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost.

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Did martech break B2B marketing?

Martech

New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Google, LinkedIn and Facebook are driving CPC up. Instead, they rely on their network of peers — which is untrackable. Lead generation was at an all-time high.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Store Visit Conversions.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

These choices have expansive features and tools, offer a trial period, and in some cases, are even able to integrate with your HubSpot account. HubSpot's analytics tools offer social reports that compare the performance of multiple social channels to measure campaign performance. Price: Marketing Hub Professional: $800/mo.