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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. Required Lengths By Placement: Facebook: 240 minutes max.

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How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Annual revenue and/or budget: Asked in a form or pulled from company data in your CRM ( like HubSpot ) to identify if they are a fit for your target deal sizes.

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Is paid social advertising still worth it in 2023?

Metadata

While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn has done a great job at training their AI for lead generation form conversions. The cost (sometimes) is lower.

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Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week

Hubspot

Updates keep popping up left and right for Twitter, Google, Facebook, and the like. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. Meet Objective-Based Ad Buys: Facebook''s New Consultative Ad Dashboard. but what about Pinterest? What do you want to see more of?

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Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week

Hubspot

Updates keep popping up left and right for Twitter, Google, Facebook, and the like. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. Meet Objective-Based Ad Buys: Facebook''s New Consultative Ad Dashboard. but what about Pinterest? What do you want to see more of?

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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

Give away lots of relevant info through blogs, twitter, industry events, etc. Just follow the HubSpot marketing machine for how they spread the Orange Kool Aid and built a large and loyal tribe of inbound marketers. Lead with leaders. Find the leaders of your tribe and get them to lead by example. Invite two friends.

Lead Gen 100