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The B2B marketing ironies of our time

Biznology

Here’s an interesting one. Hubspot preaches inbound marketing as a mantra, right? The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Even a small suggestion that the reader can apply immediately can bring you a converted buyer or an interested sales prospect. Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand. HubSpot does a great job with its marketing-oriented workbooks. Easy-to-digest.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101
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The 14 Best Content Planning and Research Tools

Webbiquity

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

Planning 145
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News Roundup: The Future of Facebook, Pinterest’s Latest Changes, the Most Popular Stories, and More

Buffer

Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat. The Future of Facebook (new audio from Mark Zuckerberg). What we found particularly interesting — and relevant to social media marketers — was his thoughts on Facebook strategy. .

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The Five Best Infographic Creation Tools and Services

Webbiquity

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. But more often, blog posts, reports, and presentations that are heavy on numbers (provided the underlying information is actually interesting and informative) become prime candidates for repurposing as infographics.

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Facebook Uncovered Another Election Interference Campaign

Hubspot

Facebook announced today that it has found evidence of another coordinated election interference campaign on its site -- a likely effort to influence the 2018 U.S. This is the second instance of a high-profile effort to weaponize Facebook with the goal of influencing a U.S. Facebook Uncovered Another Election Interference Campaign.