Hubspot

JANUARY 30, 2014

One thing we know these marketers often ponder -- but many neglect to act on -- is adopting inbound marketing solutions for their organizations. Read the 14 excuses below -- as well as my points about how inbound truly can help your marketing efforts. 14 Inbound Marketing Myths Nonprofits Should Stop Believing.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 28

Optinmonster

NOVEMBER 10, 2022

If you sell stationery items, that motivational workout playlist may not bring in leads that are particularly interested in your product. Offering a free product sample or software trial is an effective way to let customers try the product for themselves. Will you send Facebook ad traffic to it? Free Trial.

Work Management 82

Work Management Examples Marketing Management Lead Scoring 82

B2B Marketing Zone Posts

JULY 7, 2010

We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. marketers and business owners.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

AUGUST 15, 2012

If Facebook's dismal market performance wasn't a big enough hint, we'll just come right out and say it: advertisers need a little bit more love from the recently-IPO'd social network. So, what's the latest and greatest Facebook ad advancement? So, what's the latest and greatest Facebook ad advancement?

Facebook 28

Facebook Promotion CTR Sample 28

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. Sounds like inbound marketing to me!

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

APRIL 18, 2016

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Create your list in whatever CRM or marketing automation platform you use. but it didn't exactly go as planned.

Twitter 28

Twitter Top of Funnel Paid Search Agency Ads 28

ATAK Interactive

JULY 29, 2019

Take a look at the sample below and download it here: Marketing to Sales Map Template. Setting up workflows (we recommend HubSpot), gives you the chance to ease those customer hesitations in a soft way that keeps you relevant in their eyes, while also not making you come off as pushy. The Rules of Drawing M2S Maps.

Top of Funnel 78

Top of Funnel Planning Work Management Marketing Management 78

Hubspot

MAY 3, 2012

Rebecca Corliss has been the point-person at HubSpot to harness the power of the intern since she started our internship program that now extends across all departments in our company. “I wanted all marketing interns to have consistent training and mentoring during their time at HubSpot. Where on earth do you find interns?

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

ATAK Interactive

JULY 16, 2019

Take a look at the sample below and download it here: Marketing to Sales Map Template. Setting up workflows (we recommend HubSpot), gives you the chance to ease those customer hesitations in a soft way that keeps you relevant in their eyes, while also not making you come off as pushy. The Rules of Drawing M2S Maps.

Top of Funnel 74

Top of Funnel Planning Work Management Marketing Management 74

Hubspot

JUNE 24, 2014

Keep on reading to learn how to set yourself up for a relaxing summer vacation and set your marketing and sales teams up for success for the rest of the year. Before You Go: Fueling Up Your Inbound Machine. Implementing HubSpot in the summer was actually perfect," said Justin Chant, Marketing Executive at Cleantec Innovation. "W

Top of Funnel 28

Top of Funnel Marketing Automation Services Work Management Marketing Management 28

Hubspot

MAY 3, 2012

You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. this visitor just showed enough interest in you to redeem your offer. Your social media opportunities don't end with follow buttons -- you can include social sharing buttons, too.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

DECEMBER 11, 2013

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MAY 22, 2014

“Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. on Facebook ads, retargeting, etc.) 12) Do some co-marketing with companies that your personas dig. Inbound Marketing'

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 20, 2012

How Marketers Can Benefit: These help users more easily find your social media presence. While marketers know the basic importance of having such buttons, there's an added benefit of having them on Klout. Think about it -- when you're on a brand's Facebook page, there's no Twitter button that lets you find their username.

Brand Identity 28

Brand Identity Branding Top of Funnel Paid Search Agency 28

ATAK Interactive

JULY 29, 2019

Take a look at the sample below and download it here: Marketing to Sales Map Template. Setting up workflows (we recommend HubSpot), gives you the chance to ease those customer hesitations in a soft way that keeps you relevant in their eyes, while also not making you come off as pushy. The Rules of Drawing M2S Maps.

Top of Funnel 60

Top of Funnel Planning Work Management Marketing Management 60

Hubspot

FEBRUARY 3, 2014

To read more content like this, subscribe to the Inbound Insiders section. Picture this: You’re running specials every week on Facebook, discounting your three-day, in-house nutritional counseling program more than you can afford. Is no one interested in losing weight, lowering their cholesterol, and feeling younger?

Psychographics 28

Psychographics Buyer Personas Paid Search Agency Demographics 28

Hubspot

JULY 15, 2012

So in between your Sunday morning coffee and crossword puzzle combo and your afternoon bike ride with the kiddos, catch up on some inbound marketing news you may have missed over the past week right here! They're really working hard to catch up to Facebook in terms of their frequent updates. I have to hand it to Twitter.

WOMM 28

WOMM Search Marketing Twitter Features 28

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. It makes sense -- the bigger the sample size, the more legitimate the results, right? So, how important are online reviews to consumers?

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. 9:30am: Check in with my partner and employees, Facebook, and chat with my two journalist friends in Beijing. I worked a maximum of 10 hours a week.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

JANUARY 15, 2015

At HubSpot, we call this "smart content.". Including quotes on product pages is especially interesting. Update your cover image on Twitter/Facebook showing a happy customer. Target your new case studies to relevant people on Facebook using dark posts. Get Inspired: Have you completed our Inbound Certification course yet?

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

APRIL 17, 2018

In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. 14 Interview Questions to Ask Marketing Job Candidates.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Hubspot

DECEMBER 11, 2019

While Twitter, Facebook, Instagram, and Snapchat are valuable tools to learn more about your prospect’s interests and personality, warm them up before you reach out, and build your subject matter expertise, LinkedIn is typically the only platform that directly leads to new business. LinkedIn Summary. Final Tips.

Linkedin 91

Linkedin Ideal Customer Profiles Lead Ranking Profiling 91

Hubspot

MARCH 22, 2017

We believe that this listening behavior creates a tremendous opportunity for marketers -- especially those in the B2B sector -- to create branded, audible content. Audio is often associated with consumer marketing, but those kind of assumptions create a missed opportunity for B2B brands. 3) Facebook Audio. 3) Facebook Audio.

B2B Marketing 73

B2B Marketing Planning B2B Work Management 73

Hubspot

FEBRUARY 27, 2019

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Actually, yes.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. On Facebook? Video has absolutely dominated social. Why is this important?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

NOVEMBER 16, 2012

Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. How the Facebook Ad Platform Differs.

Advertising Agencies 28

Advertising Agencies Facebook Advertisements Advertising 28

Hubspot

NOVEMBER 18, 2015

Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. While creating content has become ingrained in the day-to-day lives of most inbound marketers, launching a campaign is a little different. Interesting visuals. Email Marketing.

Campaigns 28

Campaigns Planning Landing Pages Buyer Personas 28

Hubspot

AUGUST 9, 2018

Content marketing is paving its own way in the marketing world. Content Marketer. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Find Jobs Matching Your Interests.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

AUGUST 20, 2020

Examples: Predictive SEO: How HubSpot Saves Traffic We Haven't Lost Yet. Can B2C Marketing Succeed on LinkedIn? How Our Marketing Team Used Sprint Planning While Working Remotely. 15 Fun, Weird, & Unexpected Interview Questions (With Sample Answers). Examples: I Downloaded My Facebook Data and It Got Weird Fast.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Hubspot

AUGUST 10, 2012

Being data-driven is a very valuable quality to have as an inbound marketer. And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. In your content, to name one.

Paid Search Agency 28

Paid Search Agency Correlation Case Studies Content 28

Hubspot

MARCH 1, 2012

Maybe they'd like to know more information about them (say, their marketing techniques?) If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. but that information is all kept pretty hush hush.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

AUGUST 7, 2012

As an example, you can take a large ebook (like we did with our " 75 Customer Service Facts, Quotes & Statistics ") and create a slideshow that showcases just a sampling of the content -- not the whole book. One of my earlier presentations , for example, still ranks first in Google for terms like "content marketing on SlideShare."

Traffic 28

Traffic Lead Scoring Lead Ranking Optimization 28

Hubspot

JULY 24, 2012

And then Facebook. Can't a marketer get a moment of peace? The thing is, social media marketing doesn't have to be hard -- it just moves so insanely fast that it's hard to fit it all in. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left.

Social Media 28

Social Media Template Social Marketing Media 28

Hubspot

MARCH 13, 2012

Take a look at this sample Twitter conversation, for example. Twitter is about spreading interesting content and engaging with others in a meaningful way, not complaining about things that have gone wrong for you, personally. As location-based marketing grows, so do the check-ins that are posted on Twitter. Hi @PersonB!

Research 28

Research Hubspot Paid Search Agency Twitter 28

Single Grain

AUGUST 7, 2019

A friend with our best interest at heart, for example, will almost always be able to offer a more persuasive endorsement than a marketer whose sole reason for convincing others to buy is that his or her livelihood depends on making this sale. Up-and-coming entrepreneurs and small business owners with an interest in new technology.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111