Webbiquity

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

A clear social media marketing goal can help you establish a precise, streamlined, and focused approach that will yield results for your business. By setting goals, you can not only measure your social media campaign’s success or failure but also create inbound marketing opportunities.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

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Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Officially, an expert in inbound marketing, online visibility and personal branding, via social media, SEO and SEM.

Twitter 100
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Is Social Media BS?

Webbiquity

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. But it’s only one part.

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Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts)

Webbiquity

Though marketers plan to invest more in video on YouTube and Facebook this year, 53% say blog content creation remains one of their top inbound marketing priorities. 37% of marketers agree that their blogs are the most valuable type of content marketing. Riverbed Marketing ). TechClient ). Bluleadz ).

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.